--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity (7) description: Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes (7) image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [Skip to content](https://blog.hellostepchange.com/blog/page/7#main) [![Step Change](data:image/webp;base64,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)](https://www.hellostepchange.com/) 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Strategy](https://www.hellostepchange.com/services/business-strategy) [Content Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) [All Blogs](https://blog.hellostepchange.com/blog) [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) ![](https://blog.hellostepchange.com/hs-fs/hubfs/Image%2001.jpg?width=2486&height=1655&name=Image%2001.jpg) # The Step Change Blog The latest thinking on business, strategy, marketing and sales [Subscribe now](https://www.hellostepchange.com/blog-subscription) [![mobile-marketing-statistics-2019](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/mobile-marketing-statistics-2019.jpeg?width=720&height=405&name=mobile-marketing-statistics-2019.jpeg)](https://blog.hellostepchange.com/blog/10-mobile-marketing-statistics-you-need-to-know-to-grow-in-2019) 20 November 2018 ## [10 Mobile Marketing Statistics You Need to Know to Grow in 2019](https://blog.hellostepchange.com/blog/10-mobile-marketing-statistics-you-need-to-know-to-grow-in-2019) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Has your business fully embraced the mobile marketing shift? This week, we feature the latest top 10 mobile marketing statistics that should inform your strategy and grow your business. [Read the article](https://blog.hellostepchange.com/blog/10-mobile-marketing-statistics-you-need-to-know-to-grow-in-2019) [![AI-and-machine-learning](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/AI-and-machine-learning.jpg?width=720&height=405&name=AI-and-machine-learning.jpg)](https://blog.hellostepchange.com/blog/ai-and-machine-learning-tools-that-help-level-the-playing-field-for-smbs) 19 November 2018 ## [AI and Machine Learning Tools that Help Level the Playing Field for SMBs](https://blog.hellostepchange.com/blog/ai-and-machine-learning-tools-that-help-level-the-playing-field-for-smbs) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) No matter what industry you belong to, the use of AI and machine learning are transforming businesses of all sizes and closing the gap with their competitors. Check out these AI-powered tools that are changing the game. [Read the article](https://blog.hellostepchange.com/blog/ai-and-machine-learning-tools-that-help-level-the-playing-field-for-smbs) [![average-sales-cycle-time](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/average-sales-cycle-time.jpg?width=720&height=405&name=average-sales-cycle-time.jpg)](https://blog.hellostepchange.com/blog/the-industry-average-b2b-sales-cycle-length) 14 November 2018 ## [The Industry Average B2B Sales Cycle Length](https://blog.hellostepchange.com/blog/the-industry-average-b2b-sales-cycle-length) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) Your sales cycle can help you improve and refine your sales process and forecast your incoming revenue. [Read the article](https://blog.hellostepchange.com/blog/the-industry-average-b2b-sales-cycle-length) [![seo-statistics](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/seo-statistics.jpeg?width=720&height=405&name=seo-statistics.jpeg)](https://blog.hellostepchange.com/blog/seo-statistics) 13 November 2018 ## [Top 10 SEO Statistics You Need to Know This Week](https://blog.hellostepchange.com/blog/seo-statistics) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) This week, we feature the latest top 10 SEO statistics that should inform your digital marketing strategy. [Read the article](https://blog.hellostepchange.com/blog/seo-statistics) [![marketing-roi-benchmarks](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/marketing-roi-benchmarks.jpg?width=720&height=405&name=marketing-roi-benchmarks.jpg)](https://blog.hellostepchange.com/blog/marketing-roi-benchmarks) 9 November 2018 ## [The B2B Marketer’s Guide to Marketing ROI Benchmarks](https://blog.hellostepchange.com/blog/marketing-roi-benchmarks) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Understanding the marketing ROI benchmarks is your first step towards being able to reliably grow your organisation’s revenue and expand. [Read the article](https://blog.hellostepchange.com/blog/marketing-roi-benchmarks) [![strategy-for-nonprofits](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategy-for-nonprofits.jpeg?width=720&height=405&name=strategy-for-nonprofits.jpeg)](https://blog.hellostepchange.com/blog/developing-a-strategy-for-nonprofits) 8 November 2018 ## [What Needs to Change when Developing a Strategy for Nonprofits](https://blog.hellostepchange.com/blog/developing-a-strategy-for-nonprofits) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) Here’s a guide to developing a strategy for nonprofits and refining it to gain trust and support from donors and investors. [Read the article](https://blog.hellostepchange.com/blog/developing-a-strategy-for-nonprofits) [![Step\_Change\_Google\_Partner\_Summit\_2018.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/Step_Change_Google_Partner_Summit_2018.001.jpeg?width=720&height=405&name=Step_Change_Google_Partner_Summit_2018.001.jpeg)](https://blog.hellostepchange.com/blog/google-partner-summit-2018) 6 November 2018 ## [Insights from the Google Partner Summit 2018](https://blog.hellostepchange.com/blog/google-partner-summit-2018) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Step Change’s digital team attended the Google Partner Summit 2018, where updates of Google Marketing $ Google Ads rebranding were announced. [Read the article](https://blog.hellostepchange.com/blog/google-partner-summit-2018) [![reporting-to-the-board-transformational-activities02.jpeg.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/reporting-to-the-board-transformational-activities02.jpeg.001.jpeg?width=720&height=405&name=reporting-to-the-board-transformational-activities02.jpeg.001.jpeg)](https://blog.hellostepchange.com/blog/reporting-on-transformational-activities-to-the-board) 2 November 2018 ## [Reporting on Transformational Activities to the Board](https://blog.hellostepchange.com/blog/reporting-on-transformational-activities-to-the-board) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Reporting transformational activities to the board keeps you aligned with goals and improves implementation. [Read the article](https://blog.hellostepchange.com/blog/reporting-on-transformational-activities-to-the-board) [![fintech-trends-2018](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/fintech-trends-2018.jpeg?width=720&height=405&name=fintech-trends-2018.jpeg)](https://blog.hellostepchange.com/blog/the-major-fintech-trends-in-australia-in-2018-and-beyond) 1 November 2018 ## [The Major Fintech Trends in Australia in 2018 and Beyond](https://blog.hellostepchange.com/blog/the-major-fintech-trends-in-australia-in-2018-and-beyond) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) Curious about how Fintech is faring today? We take a look into the major Fintech trends in Australia for 2018. [Read the article](https://blog.hellostepchange.com/blog/the-major-fintech-trends-in-australia-in-2018-and-beyond) [![business-blogging](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/business-blogging.jpg?width=720&height=405&name=business-blogging.jpg)](https://blog.hellostepchange.com/blog/business-blogging-statistics-to-guide-your-blog-strategy) 31 October 2018 ## [Top 10 Business Blogging Statistics to Guide Your Blog Strategy](https://blog.hellostepchange.com/blog/business-blogging-statistics-to-guide-your-blog-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Does business blogging really work? Here are the top 10 statistics we collected this week to guide your blog strategy. [Read the article](https://blog.hellostepchange.com/blog/business-blogging-statistics-to-guide-your-blog-strategy) [![change-management-communicate-change.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/change-management-communicate-change.001.jpeg?width=720&height=405&name=change-management-communicate-change.001.jpeg)](https://blog.hellostepchange.com/blog/change-communications) 26 October 2018 ## [Change Communications: A Leader’s Guide to an Effective Transformation](https://blog.hellostepchange.com/blog/change-communications) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Lead change initiatives successfully by implementing change communications effectively. Apply the 5C Communication Connection Model to gain an edge in an evolving business landscape. [Read the article](https://blog.hellostepchange.com/blog/change-communications) [![data-driven-marketing-statistics](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/data-driven-marketing-statistics.jpeg?width=720&height=405&name=data-driven-marketing-statistics.jpeg)](https://blog.hellostepchange.com/blog/top-10-marketing-statistics) 24 October 2018 ## [Top 10 Marketing Statistics You Need to Know This Week](https://blog.hellostepchange.com/blog/top-10-marketing-statistics) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) We highlight the top 10 marketing statistics that are worth exploring this week. [Read the article](https://blog.hellostepchange.com/blog/top-10-marketing-statistics) [![data-driven audience insights](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/data-driven%20audience%20insights.jpg?width=720&height=405&name=data-driven%20audience%20insights.jpg)](https://blog.hellostepchange.com/blog/data-driven-audience-insights) 23 October 2018 ## [How Successful Companies Use Data-Driven Audience Insights to Boost Their Bottom Line](https://blog.hellostepchange.com/blog/data-driven-audience-insights) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Leverage AI and big data to gain accurate Data-Driven Audience Insights. Be inspired by these five examples that successfully used data-driven insights and became more relevant to their target audience. [Read the article](https://blog.hellostepchange.com/blog/data-driven-audience-insights) [![big-data-ai-in-marketing](https://blog.hellostepchange.com/hs-fs/hubfs/big-data-ai-in-marketing.jpg?width=720&height=405&name=big-data-ai-in-marketing.jpg)](https://blog.hellostepchange.com/blog/big-data-and-ai-in-marketing) 22 October 2018 ## [Harnessing the Power of Big Data and AI in Marketing](https://blog.hellostepchange.com/blog/big-data-and-ai-in-marketing) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Revolutionise how you do marketing. Download the ebook to know how you can filter great marketing insights from the noise through AI and big data. [Read the article](https://blog.hellostepchange.com/blog/big-data-and-ai-in-marketing) [![get-started-with-marketing-automation](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/get-started-with-marketing-automation.jpg?width=720&height=405&name=get-started-with-marketing-automation.jpg)](https://blog.hellostepchange.com/blog/marketing-automation-get-started) 20 October 2018 ## [Marketing Automation: Your First 5 Steps to Get Started](https://blog.hellostepchange.com/blog/marketing-automation-get-started) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Marketing automation is made to accelerate business. Apply these best practices as you get started with marketing automation. [Read the article](https://blog.hellostepchange.com/blog/marketing-automation-get-started) [![make-the-most-out-of-marketing-agency](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/make-the-most-out-of-marketing-agency.jpg?width=720&height=405&name=make-the-most-out-of-marketing-agency.jpg)](https://blog.hellostepchange.com/blog/how-to-get-the-most-out-of-your-marketing-agency-relationship) 19 October 2018 ## [How to Get the Most Out of Your Marketing Agency Relationship](https://blog.hellostepchange.com/blog/how-to-get-the-most-out-of-your-marketing-agency-relationship) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) From communication to collaboration, uncover some valuable insights on how to maximise your relationship with your marketing agency and the KPIs that shape this relationship. [Read the article](https://blog.hellostepchange.com/blog/how-to-get-the-most-out-of-your-marketing-agency-relationship) [![product-market-fit.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/product-market-fit.jpg?width=720&height=405&name=product-market-fit.jpg)](https://blog.hellostepchange.com/blog/how-to-achieve-product/market-fit) 11 October 2018 ## [How to Find Product-Market Fit to Sustain Business Growth](https://blog.hellostepchange.com/blog/how-to-achieve-product/market-fit) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) Achieving product-market fit is vital for businesses that are looking to achieve rapid, massive growth. It's about developing a product the market needs. [Read the article](https://blog.hellostepchange.com/blog/how-to-achieve-product/market-fit) [![why-marketing-automation](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/why-marketing-automation.jpg?width=720&height=405&name=why-marketing-automation.jpg)](https://blog.hellostepchange.com/blog/why-marketing-automation-should-be-part-of-your-strategy) 9 October 2018 ## [Why Marketing Automation Should Be Part of Your Strategy](https://blog.hellostepchange.com/blog/why-marketing-automation-should-be-part-of-your-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Marketing automation allows marketers to save effort and time on rote tasks. Read this article to learn everything you need to know to create a great marketing automation strategy. [Read the article](https://blog.hellostepchange.com/blog/why-marketing-automation-should-be-part-of-your-strategy) [![video-production-cost.002.jpeg.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/video-production-cost.002.jpeg.001.jpeg?width=720&height=405&name=video-production-cost.002.jpeg.001.jpeg)](https://blog.hellostepchange.com/blog/how-much-does-a-video-cost) 5 October 2018 ## [How Much Does a Video Cost?](https://blog.hellostepchange.com/blog/how-much-does-a-video-cost) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) How much does a video cost? If you’re thinking about how to make the most of your video marketing budget, here are some factors you’ll need to consider to make the most of your video production budget. [Read the article](https://blog.hellostepchange.com/blog/how-much-does-a-video-cost) [![roy-morgan-state-of-the-nation-finance-report](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/roy-morgan-state-of-the-nation-finance-report.jpeg?width=720&height=405&name=roy-morgan-state-of-the-nation-finance-report.jpeg)](https://blog.hellostepchange.com/blog/key-insights-from-roy-morgans-state-of-the-nation-finance-report) 4 October 2018 ## [Key Insights from Roy Morgan’s State of the Nation Finance Report](https://blog.hellostepchange.com/blog/key-insights-from-roy-morgans-state-of-the-nation-finance-report) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) Get a quick update on Roy Morgan’s State of the Nation Finance Report with key insights and interpretation from Jeff Cooper of Step Change. [Read the article](https://blog.hellostepchange.com/blog/key-insights-from-roy-morgans-state-of-the-nation-finance-report) [![video-testimonials](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/video-testimonials.jpeg?width=720&height=405&name=video-testimonials.jpeg)](https://blog.hellostepchange.com/blog/why-video-testimonials-are-your-best-conversion-tools) 28 September 2018 ## [Why Video Testimonials Are Your Best Conversion Tools](https://blog.hellostepchange.com/blog/why-video-testimonials-are-your-best-conversion-tools) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Are you looking to establish trust with your audience while improving conversion? Video testimonials get you the best results. [Read the article](https://blog.hellostepchange.com/blog/why-video-testimonials-are-your-best-conversion-tools) [![predatory-marketing-step-change.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/predatory-marketing-step-change.001.jpeg?width=720&height=405&name=predatory-marketing-step-change.001.jpeg)](https://blog.hellostepchange.com/blog/predatory-marketing-how-to-increase-your-roi-without-spending-another-cent-with-examples) 25 September 2018 ## [Predatory Marketing: How to Increase Your ROI without Spending Another Cent \[with Examples\]](https://blog.hellostepchange.com/blog/predatory-marketing-how-to-increase-your-roi-without-spending-another-cent-with-examples) - [Predatory Marketing](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Strike at the weakness that arises from your competitor’s greatest strength — this is the essence of Predatory Marketing. [Read the article](https://blog.hellostepchange.com/blog/predatory-marketing-how-to-increase-your-roi-without-spending-another-cent-with-examples) [![lean-organisation](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/lean-organisation.jpg?width=720&height=405&name=lean-organisation.jpg)](https://blog.hellostepchange.com/blog/guide-to-becoming-a-lean-organisation) 20 September 2018 ## [Every Leader’s Guide to Becoming a Lean Organisation](https://blog.hellostepchange.com/blog/guide-to-becoming-a-lean-organisation) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) Becoming a Lean organisation is your key to exponential growth. Learn more about Lean and its core enablers in this blog post. [Read the article](https://blog.hellostepchange.com/blog/guide-to-becoming-a-lean-organisation) [![linkedin-for-b2b.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/linkedin-for-b2b.001.jpeg?width=720&height=405&name=linkedin-for-b2b.001.jpeg)](https://blog.hellostepchange.com/blog/linkedin-for-b2b) 18 September 2018 ## [LinkedIn for B2B: Tips to Get the Most Out of LinkedIn for Your Business](https://blog.hellostepchange.com/blog/linkedin-for-b2b) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) LinkedIn is clearly the best platform for B2B lead generation and sales, but how do you begin making those sales? Learn how to use LinkedIn for B2B lead generation in this post. [Read the article](https://blog.hellostepchange.com/blog/linkedin-for-b2b) [![step-change-1](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/step-change-1.jpeg?width=720&height=405&name=step-change-1.jpeg)](https://blog.hellostepchange.com/blog/find-your-next-big-step-change) 14 September 2018 ## [How to Find Your Next Big Step Change \[Podcast\]](https://blog.hellostepchange.com/blog/find-your-next-big-step-change) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Are you looking for your next step change? Learn key insights from Step Change’s Ashton Bishop on the big 6 challenges and complete our strategy audit tool. [Read the article](https://blog.hellostepchange.com/blog/find-your-next-big-step-change) [![business-strategy](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/business-strategy.jpg?width=720&height=405&name=business-strategy.jpg)](https://blog.hellostepchange.com/blog/how-to-develop-a-world-class-business-strategy-in-the-age-of-disruption) 12 September 2018 ## [How to Develop a World-Class Business Strategy in the Age of Disruption \[Ebook\]](https://blog.hellostepchange.com/blog/how-to-develop-a-world-class-business-strategy-in-the-age-of-disruption) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) A world-class business strategy sets companies apart from good ones, turning a memorable brand into a standout, unforgettable force in the market. [Read the article](https://blog.hellostepchange.com/blog/how-to-develop-a-world-class-business-strategy-in-the-age-of-disruption) [![integrated-marketing-communications](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/integrated-marketing-communications.jpeg?width=720&height=405&name=integrated-marketing-communications.jpeg)](https://blog.hellostepchange.com/blog/integrated-marketing-communication-how-to-reach-your-target-buyers) 7 September 2018 ## [Integrated Marketing Communication: How to Reach Your Target Buyers at Every Touchpoint](https://blog.hellostepchange.com/blog/integrated-marketing-communication-how-to-reach-your-target-buyers) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) In fight for brand relevance, relying on a single channel marketing solution puts you at a disadvantage. 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