The Real Cost Of A Decent Pot To Piss In
Jeff Cooper likes to get around. And he doesn't mind getting his wallet out
if it means he can do it in style.
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Articles by
Step Change Marketing
Step Change is a strategically-led digital creative agency – if that sounds like we do it all, its because we do. We have created a space where strategy meets creativity, working together to create a full ground-up digital offering to challenger businesses.
How We Created A Master Brand Story For Sanitarium
Sanitarium, less known than individual product brands, used predatory marketing to share its brand values. Discover how they made an impact.
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Bundy Red Converts Bourbon Drinkers With Predatory Marketing
Bundy Red needed a core message that wouldn't cannibalise the Bundy Yellow
market. Find out here how predatory marketing was applied to this scenario.
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Predatory Marketing Vs A Top End Beauty Product Leader
How do you compete with a brand that took top-end beauty products
mainstream? Find out how you can strike at the weaknesses that arise from
this strength.
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The Super Bowl Still Reigns Supreme In Sport And Advertising
What's unique about the Super Bowl as a showcase for advertising is its
sheer scale. It isn't just an NFL final, it's the grand final of the
advertising world.
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Brand Marketing Wins Using The Latest Technology Trends
With trends, there are either opportunities or threats and you can work
with them or against them. Find out how to work with trends for greater
advantage here:
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The Predatory Marketing Strategy Of Making People Think
The Australian used predatory marketing tactics, compelling readers to form opinions independently, leveraging position as a leading news brand.
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2 Questions To Help You Understand Customer Behaviour
What drives customer behaviour? Learn how vertical and horizontal
disruption can offer opportunities to grow your market share.
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Barbie Gets Around And Other Marketing Communications Ideas
Jeff Cooper thinks a leggy, plastic blonde could inspire a revival of those
hot creative ideas languishing in drawers all over the country.
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History’s Greatest Strategists: The Competitive Environment
Having a broader view of your competitive environment can throw out
different challenges that you can turn into opportunities. Find out how
here:
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When Market Forces Trump Marketing And Promotion
Jeff Cooper remembers his inner cool teenager as he ponders the irony of
smoking in the face of meteoric cigarette tax hikes and ugly packaging.
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You Don’t Have To Be Nudie To Get A Good Drink
Nakula, small player in the coconut water industry, positioned themselves
in the marketplace to overcome the big guys, like Nudie. How did they do
it?
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How McDonald’s Got Beaten At Their Own Game
Don’t get us wrong, McDonald’s are brilliant marketers but they often do
chicken ads where everybody goes, “yeah I fancy chicken” - then they go to
KFC. Why?
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Predatory Inspirations Part 1: MAC VS PC
People who say competitive advertising does not work obviously have not
seen the worlds most loved brand in action.
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Beware The Suicide Pact Of Agreeableness
Can you be too persuasive? Is it time to turn the persuasion off, create a
safe environment for healthy conflict, and take a few home truths on the
chin?
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A Dinosaur-Sized Insight On Low Client Satisfaction
Why is client satisfaction so low? Are agencies trying hard enough to
address the pain points? Jeff Cooper shares dinosaur sized insights here:
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The Brutal Humiliation Of Telling The Big Advertising Lie
Is your advertising pitch based on a lie you've told yourself over and over
again? It's time to be honest so that you can start asking the dumb
questions.
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Making An Impact Through Focus, Quality, Investment And Risk
If you are going into business get focussed. Hire for quality rather than
role then invest in the culture you want to create. Are you ready to take
the risk?
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The Prophet Is Profit
Greed may or may not be good, but it's not going anywhere. Despite the
wonders of technology, creativity is still the key to making a mint.
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5 Design Tips To Help Make The Most Of Your Website
Discover 5 essential design tips to enhance your website’s user experience, improve navigation, and boost engagement for better online performance.
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Why Professional Copywriters Don’t Need A University Degree
A Comms degree to learn the Copywriting trade is fine but maybe it would be
better to sample different types of writing and get some real life
experience first?
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How Hiring The Crazy Ones Gives Leverage To Grow
Discover how hiring unconventional thinkers—'the crazy ones'—can give your business the leverage to innovate, adapt, and achieve exponential growth.
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Be Your Client's Coaster, Just Never Be A Doormat
Learn how to support your clients effectively—be their steady coaster, offering value and balance, but never compromise your boundaries or become a doormat.
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Why A Copywriter Can Make A Huge Difference To Your Business
Taking short cuts when it comes to writing can be a serious mistake which
can end up making your business come across as stuffy or too difficult to
work with.
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First Brand To Brain Wins! A New Model For Survival
Why are clients so reluctant to heed brand advice from agencies? Is it
because business, marketing and innovation aren't working together with
equal importance?
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Win A Giant Gummy Bear From Step Change Marketing
Enter to win a giant gummy bear with Step Change Marketing. Join the fun and discover how creativity meets strategy in our exciting giveaway.
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Own the moment... every minute matters!
Most of you are just a little cranky that it rained this morning, that your
toast burned, that you let that deadline slip your mind… am I right?
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Stump The Strategist At ARPA National Conference May 2014
The Step Change Marketing team will be live on stage running Stump The
Strategist at the upcoming ARPA National Conference. Details here:
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Go Predatory… With Class, Elegance And Dignity
Are you a classy predator? In a dog-eat-dog market we need to be predatory
with our competitors, but the best way to do it is with elegance, class and
dignity.
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Sometimes In Business You Have To Break All The Rules
When we started Step Change Marketing, we broke all the rules. We hired
somebody who had no track record and more issues than a New Idea magazine!
It paid off.
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