The Step Change Blog

Are you the kind of business that goes, “Let’s get our brand out there and appeal to everyone!“? The truth is, appealing to everyone is actually appealing to no one.

“65% of the economy will face digital disruption by 2017.” (Deloitte)

Disruption will merge sectors and make others redundant. New entrants are now challenging business norms and making huge profits riding the wave.

More than 70% of new business goes to the company that responds to lead queries in a timely manner. What do you need to do to speed up how you respond to your leads? Jeff Cooper answers this question in this two-minute video.

In a world where margins are thinning and the internet has made so much available for free, Adam Long, Executive General Manager at Step Change, explores eight ways to find value in commodities.

Our team of strategists put up 9 minutes on the clock and solved this business leader's marketing problem LIVE at the Chief Strategy Officer Summit.

Have you ever wondered why Apple has a healthy, massive following, why people prefer GoGet than purchase their own car, or why certain coffee shops are really popular among millennials?

Thinking of stepping up your business and add value to your products and services next year? Read this article.

Do you want to engage customers and employees on an emotional level, build loyalty to the brand, and inspire advocates? Consider filming your manifesto video.

Uber’s flying ads in Mexico, Burger King’s Halloween costume, and the Deck of Brilliance — this is Friday Finds, your dose of stories making the rounds in the internet this week.

A negative review, the world’s most popular song, and cool website generator — this is Friday Finds, your dose of stories making the rounds in the internet this week.

Finding your lost keys, how to shoot a burger, and a smart device to monitor fever — this is Friday Finds, your dose of stories making the rounds in the internet this week.

How to reduce delivery damages, Simon Johnson’s Instagram recruitment ad, and Maslow’s hierarchy of needs extended — this is Friday Finds, your dose of stories making the rounds in the internet this week

A powerful medium for storytelling, the 1SE app lets you capture both the mundane and the remarkable moments of life and stitch them into one continuous movie.

When vans and drones team up, a look at Jigsaw’s strategy to stop ISIS aspirants, and get to know the next generation that will drive the workforce to evolve — this is Friday Finds, your weekly global roundup of innovation and strategy stories this week.

The average Australian sees 3,000 branded messages a day. Effective marketing is no longer in your face. Instead, the subtler, the better.

GO Wheelchair, the trucks that transported massive turbines blades, and start-up pitch decks from industry giants — this is Friday Finds, your dose of innovation and inspiration from the internet this week.

The iPhone 7 in 107 seconds, the art of designing car brochures, and the one lesson we can learn from breakthroughs — this is Friday Finds, your dose of stories making the rounds in the internet this week.

Catch Pokémons like a pro with PokeCrew, navigate an Airbnb home with Ping, and Darren Tay’s winning Toastmasters speech — this is Friday Finds, your dose of stories making the rounds in the internet this week.

France now has airport drones, your Instagram photos tell people more than you think and the introduction of the Nosulus Rift — this is Friday Finds, your dose of stories making the rounds on the Internet this week.

Chiko Roll’s extra hand, ADAY’s new pants, and “the world’s first robot lawyer” — this is Friday Finds, your dose of stories making the rounds in the internet this week.

The age of disruption is here. How do you manage it? Find out as our CEO Ashton Bishop tells all you need to know about disruption.

LinkedIn videos, the virtual reality concert of the year, Facebook takes a stand against ad blockers — this is Friday Finds, your weekly dose of stories making the rounds in the internet.

Uber for Your Clients, Moleskine Café, and the World’s Ugliest Colour — this is Friday Finds, your weekly dose of stories making the rounds in the internet.

Witness the power of LG’s cordless CordZero vacuum, learn Elon Musk's next plans for Tesla, and discover Mercedes-Benz’s augmented reality app — this is Friday Finds, your weekly dose of stories making the rounds in the internet.

Learn about Unilever’s recent billion-dollar acquisition, the epic campaign flop, and the Internet stats you need to see

This week on Friday Finds: Here are our top finds after Nintendo launched ‘Pokémon Go’ — disrupting the app industry one Pokémon at a time.

Learn about an artificially intelligent accounting system, Google’s ‘Ads Personalization’, and the new Twitter Dashboard.

Listen as Darren Woolley, CEO of TrinityP3 and Ashton Bishop, CEO of Step Change, discuss how disruption is impacting all businesses and how to manage any questions that arise surrounding change

Learn about how to get the most out of your strategy and ensure your business is positioned to win