Are you the kind of business that goes, “Let’s get our brand out there and appeal to everyone!“? The truth is, appealing to everyone is actually appealing to no one.
So instead of spending all your dollars to reach out to all people, who you think would be interested in your products and services, consider appealing to the those that are high value.
In this episode of Marketing Mavericks*, strategy experts Adam Long and Glenn Bartlett dive deeper on how to know and captivate the right audience.
Check out the first part of this series, which talks about knowing the result you want to achieve. Click here.
*Marketing Mavericks was made possible by BRiN, the world’s first business advisor in your pocket. BRiN features videos that showcase the teaching and advice of some of the most successful minds in business.