The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Step Change

We exist to inspire step changes in businesses and in people.
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Recent Posts

May 18, 2016

B2B Sales Video: Perfecting Each Touchpoint

B2B Sales, Marketing Strategy

Learn the best way to interact with clients to ensure you make the sale every time

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March 18, 2016

How Virtual Reality Is Already Transforming Your Competitors' Marketing

Technology, B2B Sales, Marketing Strategy, Virtual Reality

Virtual reality is already changing the way marketing is done. Learn how you can incorporate virtual reality in your strategy to remain competitive.

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March 2, 2016

Damage control: How to avoid negative brand perception

Branding

Learn from Dean Mannix, the best way to handle marketing and sales email mistakes

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January 19, 2016

Brand Your Website and Increase Customer Conversion Rates

Branding, Finance, Stump the Strategist, Digital

Discover the best way to brand your company's website and maximise your sales potential..

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January 15, 2016

Re-Engage Your Existing Database and Increase Your Sales Potential

B2B Sales, Email Sales, Re-engage Database, Stump the Strategist, Start-Up, Increase Sales

Our strategists discuss how to re-engage your existing database and leverage it to increase sales growth...

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November 6, 2015

What's the best way to promote a new service?

B2B Sales, Blue Print, Stump the Strategist, Marketing Strategy

Discover the best way to promote your new in-house service in under nine minutes with Stump the Strategist.

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October 30, 2015

How do I sell my product to customers who are busy or hard to reach?

B2B Sales, Blue Print, Stump the Strategist

In just nine minutes our strategists will help you grab the attention of your busy customers. Click here to watch!

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October 28, 2015

Stump the Strategist: How Can Small Businesses Stay Ahead of Their Competitors?

Blue Print, Branding, Stump the Strategist

If you've always wanted to take on your competitors, now is your chance! Watch as our strategists give you all the tools you need to win.

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October 23, 2015

How can social media be used to attract more customers?

B2B Sales, Branding, Stump the Strategist

If you're thinking about using social media, take a look at this video with our expert strategists.

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October 21, 2015

How do I prove our value to customers and explain why cheapest isnt best?

B2B Sales, Stump the Strategist

If you're looking to convince your customers that cheapest isn't best, the Strategists have a solution for you.

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October 16, 2015

How do we attract more clients without losing on price?

B2B Sales, Stump the Strategist

Find out how you could attract more clients with this 9 minute video.

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February 17, 2015

How to launch a consumer services app for spas and clinics [24 hr Stump The Strategist]

Launching an App, Business Strategy, Stump the Strategist, Marketing Strategy

In 9 minutes we solve a problem on how to launch a consumer services app that connects consumers with spas and clinics in their area.

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October 24, 2014

Avoid Losing Brand Equity: What To Consider Before Renaming

Branding, Marketing Strategy

When making a name change companies tend to focus on the upside and forget to quantify the value of what they are giving up. Do you know what you're giving up?

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October 7, 2014

How Innovative Entrant Modelling Protects Your Category Share

Business Strategy, Disruption

There is nothing worse than having a new entrant enter your category. But, it will happen. Here is a useful strategy to help your business survive.

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August 14, 2014

Brand Positioning On Social And Environmental Responsibility

Branding

Social and environmental responsibility are two proven ways to position your brand. Here are some brands that have used this positioning.

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March 3, 2014

Improve Your Direct Response Marketing With A Single Idea

Marketing Strategy

What is the value of single mindedness in direct response marketing? This concept and some handy tools are shared here to improve your advertising results.

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February 26, 2014

Using The Gentle Art Of Persuasion To Drive Buyer Decisions

Power of Decision

How can you use the gentle art of persuasion to make a difference to your sales results? This post demystifies the decision making process.

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