The Step Change Blog

Watch as our strategists answer this business owner’s marketing question. Did they pass or did they get stumped?

Step Change Founding Partner, Jeff Cooper, explains how vital understanding customers are and how the funnel metrics works.

Known as the truth seekers, Sages bring life to their brand through facts, higher-level vocabulary and deep imagery — does this sound like your business?

Chiko Roll’s extra hand, ADAY’s new pants, and “the world’s first robot lawyer” — this is Friday Finds, your dose of stories making the rounds in the internet this week.

Find out how you can keep up with the current trends in web design with this final blog article for the Web Usability series.

WATCH: Step Change Founding Partner, Jeff Cooper, on the four myths in B2B that salespeople need to know.

LinkedIn videos, the virtual reality concert of the year, Facebook takes a stand against ad blockers — this is Friday Finds, your weekly dose of stories making the rounds in the internet.

Discover the Ruler archetype, and find out if this is the core archetype best suited for your business.

In this video of Stump the Strategist, learn about how you could grow your business before you retire.

Win clients with these powerful tips and tricks, brought to you by our Founding Partner, Jeff Cooper.

Uber for Your Clients, Moleskine Café, and the World’s Ugliest Colour — this is Friday Finds, your weekly dose of stories making the rounds in the internet.

Write an effective and persuasive sales proposal by learning these five important tips from our Founding Partner, Jeffrey Cooper.

Blockchain — the innovation to replace closed security systems with a public ledger. How is this affecting industries? What industries has it been impacting on? Find out more about it here.

This is the future of web design. Explore the different ways you can make your website equally accessible to all kinds of web users.

Witness the power of LG’s cordless CordZero vacuum, learn Elon Musk's next plans for Tesla, and discover Mercedes-Benz’s augmented reality app — this is Friday Finds, your weekly dose of stories making the rounds in the internet.

Does your company embrace genuine resilience as an organisational value? Find out how resilience can benefit you and your company.

Watch our strategists from Step Change answer the million-dollar question in nine minutes.

Learn about Unilever’s recent billion-dollar acquisition, the epic campaign flop, and the Internet stats you need to see

Give your customers the best user experience. Learn how to optimise your website and make it predictive and personal.

Learn the most effective way to come up with the best logical decision when faced with different courses of action.

This week on Friday Finds: Here are our top finds after Nintendo launched ‘Pokémon Go’ — disrupting the app industry one Pokémon at a time.

Watch the explosion of colours and ideas that occurred in this Post-it, 3M, TedxSydney and Step Change collaboration, as the group explores the Nominal Group Brainstorming Technique

Learn about responsive web design and how you can use it to stay competitive

Learn how the Decision Matrix tool can help ensure your decisions are unbiased and accurate

Learn about an artificially intelligent accounting system, Google’s ‘Ads Personalization’, and the new Twitter Dashboard.

Listen as Darren Woolley, CEO of TrinityP3 and Ashton Bishop, CEO of Step Change, discuss how disruption is impacting all businesses and how to manage any questions that arise surrounding change

Do you want more mental clarity and faster and better decision-making skills? Learn how you can use the OODA Loop tool to fine tune your decision-making

Learn about how to get the most out of your strategy and ensure your business is positioned to win

Learn about the benefits of the sales proposal and how you can maximise yours for success

All of us want our message heard. Predatory Marketing is the way to go if you want to stand out from your competitors, rise above the marketing noise and create impact in your industry.