July 14, 2016

Friday Finds: Accounting Automation, New Tools From Google And Twitter To Improve Your Customer Reach

July 14, 2016

Friday Finds: Accounting Automation, New Tools From Google And Twitter To Improve Your Customer Reach

Marketing Strategy

1. Want to automate your accounting?

A startup called Smacc created an artificially intelligent account management system for small- to medium-sized businesses. Smacc’s software is entire self-learning and has the ability to further its processing capabilities as it learns about your business’s accounting needs.

This news will come as a relief for businesses that have to find time and capital to juggle routine, low-level tasks. With automation on the rise, time and capital becomes less of a pressure as companies can now focus more on their core business.


2. Google’s new tools to improve the quality of your audience reach

Google recently introduced My Activity and Ads Personalization. While My Activity simply gives users a view of their browsing history, Ads Personalization gives users control over the ads they can see, across all devices.

How does this affect you? As more users remove unwanted ads and retain those that are useful to them, you can be assured that viewers who don’t remove your business’s advertisements are potentially interested in your service or product.


3. Twitter’s new app makes it easier for businesses to tweet and gain followers

Introducing the free Twitter Dashboard — a tool designed to help businesses engage with their customers, schedule tweets, get tweet ideas, and offer performance insights.

If your business has a Twitter account, this tool is a must-have. The more you optimise your social media account, by engaging with customers and tweeting consistently, the more chance your business has of gaining leads. The dashboard gives you a powerful opportunity to see all the metrics aggregated in a single space. 

P.S Missed the last Friday Finds? Catch up here.

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