The Step Change Blog

Find out who your biggest competitor is, what their greatest strength is, and how you can create a campaign based around the weakness arising out of that.

The smaller your business, the more resourceful you need to be with your marketing. A strategy called predatory marketing may be just what you need to grow.

What may, what might is still way out of sight says Jeff Cooper. Forget portents of the future, it's action in the moment that speaks louder than prediction.

When making a name change companies tend to focus on the upside and forget to quantify the value of what they are giving up. Do you know what you're giving up?

What's unique about the Super Bowl as a showcase for advertising is its sheer scale. It isn't just an NFL final, it's the grand final of the advertising world.

Having a broader view of your competitive environment can throw out different challenges that you can turn into opportunities. Find out how here:

The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?

Why is client satisfaction so low? Are agencies trying hard enough to address the pain points? Jeff Cooper shares dinosaur sized insights here:

There are four main ways you can grow your business but which is the best strategy for you? This is determined when you identify who's really got your money.

We hire the crazy ones! People who don't quite fit the mould. Find out about our leverage to grow model here.

We're always experimenting to create a fun place to work, and an awesome environment to invite our clients to. Here are some fun things to keep an eye out for.

Why are clients so reluctant to heed brand advice from agencies? Is it because business, marketing and innovation aren't working together with equal importance?

The Step Change Marketing team will be live on stage running Stump The Strategist at the upcoming ARPA National Conference. Details here:

Are you a classy predator? In a dog-eat-dog market we need to be predatory with our competitors, but the best way to do it is with elegance, class and dignity.

Ashton Bishop talks about how bullying and being the underdog led to his passion for predatory marketing and the establishment of Step Change Marketing.

Are you victim or victor? Ashton Bishop's life was shaped and framed around bullies. Rather than falling victim Ashton used it as leverage to grow.

What is the value of single mindedness in direct response marketing? This concept and some handy tools are shared here to improve your advertising results.

What happens when senior management goes AWOL at a critical time? Jeffrey Cooper talks about the repercussions of these senior moments.