--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Jeff Cooper description: Jeff Cooper is Step Change’s Founding Partner. He learned his most valuable lessons in strategic thinking by investing his own money. Since 2014, Jeff has been empowering businesses on their journey towards customer-centricity and has a particular passion for bringing the customer into the boardroom and blending that with his commercial nous. Currently, Jeff works with a number of major financial, aged care, and professional services institutions. He holds a handful of advisory positions to the Boards of organisations looking to continue their journey towards customer-centricity. image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [Skip to content](https://blog.hellostepchange.com/blog/author/jeff-cooper#main) [![Step Change](data:image/webp;base64,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)](https://www.hellostepchange.com/) 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Strategy](https://www.hellostepchange.com/services/business-strategy) [Content Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) [All Blogs](https://blog.hellostepchange.com/blog) [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) Articles by # Jeff Cooper Jeff Cooper is Step Change’s Founding Partner. He learned his most valuable lessons in strategic thinking by investing his own money. Since 2014, Jeff has been empowering businesses on their journey towards customer-centricity and has a particular passion for bringing the customer into the boardroom and blending that with his commercial nous. Currently, Jeff works with a number of major financial, aged care, and professional services institutions. He holds a handful of advisory positions to the Boards of organisations looking to continue their journey towards customer-centricity. [![predatory-targeting](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/predatory-targeting.jpeg?width=720&height=405&name=predatory-targeting.jpeg)](https://blog.hellostepchange.com/blog/targeting-strategy-using-predatory-targeting-to-drive-business-results) 26 March 2019 ## [Targeting Strategy: Using Predatory Targeting to Drive Business Results](https://blog.hellostepchange.com/blog/targeting-strategy-using-predatory-targeting-to-drive-business-results) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) Find out how you can use Predatory Targeting to effectively win against the competition and push for business growth. [Read the article](https://blog.hellostepchange.com/blog/targeting-strategy-using-predatory-targeting-to-drive-business-results) [![financial-services-royal-commission.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/financial-services-royal-commission.001.jpeg?width=720&height=405&name=financial-services-royal-commission.001.jpeg)](https://blog.hellostepchange.com/blog/financial-services-royal-commission-insights-around-culture) 16 March 2019 ## [Financial Services Royal Commission: High-Level Key Insights around Culture](https://blog.hellostepchange.com/blog/financial-services-royal-commission-insights-around-culture) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) Poor culture leads to poor conduct. Following the release of the Financial Services Royal Commission final report, it’s clear that businesses need to get their culture and governance right. [Read the article](https://blog.hellostepchange.com/blog/financial-services-royal-commission-insights-around-culture) [![fintech-trends-2018](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/fintech-trends-2018.jpeg?width=720&height=405&name=fintech-trends-2018.jpeg)](https://blog.hellostepchange.com/blog/the-major-fintech-trends-in-australia-in-2018-and-beyond) 1 November 2018 ## [The Major Fintech Trends in Australia in 2018 and Beyond](https://blog.hellostepchange.com/blog/the-major-fintech-trends-in-australia-in-2018-and-beyond) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) Curious about how Fintech is faring today? We take a look into the major Fintech trends in Australia for 2018. [Read the article](https://blog.hellostepchange.com/blog/the-major-fintech-trends-in-australia-in-2018-and-beyond) [![roy-morgan-state-of-the-nation-finance-report](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/roy-morgan-state-of-the-nation-finance-report.jpeg?width=720&height=405&name=roy-morgan-state-of-the-nation-finance-report.jpeg)](https://blog.hellostepchange.com/blog/key-insights-from-roy-morgans-state-of-the-nation-finance-report) 4 October 2018 ## [Key Insights from Roy Morgan’s State of the Nation Finance Report](https://blog.hellostepchange.com/blog/key-insights-from-roy-morgans-state-of-the-nation-finance-report) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) Get a quick update on Roy Morgan’s State of the Nation Finance Report with key insights and interpretation from Jeff Cooper of Step Change. [Read the article](https://blog.hellostepchange.com/blog/key-insights-from-roy-morgans-state-of-the-nation-finance-report) [![sales-team-marketing-automation-content-marketing](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/sales-team-marketing-automation-content-marketing.jpg?width=720&height=405&name=sales-team-marketing-automation-content-marketing.jpg)](https://blog.hellostepchange.com/blog/why-your-sales-team-need-marketing-automation-and-content-marketing-to-close-more-deals) 31 August 2018 ## [Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals](https://blog.hellostepchange.com/blog/why-your-sales-team-need-marketing-automation-and-content-marketing-to-close-more-deals) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Read to learn how marketing automation and content marketing can close more deals and drive sales. [Read the article](https://blog.hellostepchange.com/blog/why-your-sales-team-need-marketing-automation-and-content-marketing-to-close-more-deals) [![ai-big-data-customer-planning](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/ai-big-data-customer-planning.png?width=720&height=405&name=ai-big-data-customer-planning.png)](https://blog.hellostepchange.com/blog/supercharge-your-customer-planning-to-transform-your-marketing) 19 April 2018 ## [Supercharge Your Customer Planning to Transform Your Marketing](https://blog.hellostepchange.com/blog/supercharge-your-customer-planning-to-transform-your-marketing) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Join ADMATIC's annual breakfast event, “Letting Data and AI Supercharge Your Customer Planning”. [Read the article](https://blog.hellostepchange.com/blog/supercharge-your-customer-planning-to-transform-your-marketing) [![how-can-PR-help-build-a-brand](https://blog.hellostepchange.com/hs-fs/hubfs/how-can-PR-help-build-a-brand.jpg?width=720&height=405&name=how-can-PR-help-build-a-brand.jpg)](https://blog.hellostepchange.com/blog/when-is-it-right-to-use-public-relations-to-build-your-brand) 13 March 2018 ## [When Is It Right to Use Public Relations to Build Your Brand?](https://blog.hellostepchange.com/blog/when-is-it-right-to-use-public-relations-to-build-your-brand) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Learn when it’s right to leverage public relations (PR) for your brand. [Read the article](https://blog.hellostepchange.com/blog/when-is-it-right-to-use-public-relations-to-build-your-brand) [![digital-in-the-government](https://blog.hellostepchange.com/hs-fs/hubfs/digital-in-the-government.jpeg?width=720&height=405&name=digital-in-the-government.jpeg)](https://blog.hellostepchange.com/blog/who-says-you-cant-use-digital-in-government) 1 March 2018 ## [Using digital marketing to acquire Government contracts.](https://blog.hellostepchange.com/blog/who-says-you-cant-use-digital-in-government) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Here’s why we think digital marketing techniques can work targeting government. [Read the article](https://blog.hellostepchange.com/blog/who-says-you-cant-use-digital-in-government) [![negotiation-styles.png](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/B2B_Sales/negotiation-styles.png?width=720&height=405&name=negotiation-styles.png)](https://blog.hellostepchange.com/blog/negotiation-styles-how-would-you-negotiate-with-bruce-lee) 23 November 2017 ## [Negotiation Styles: How Would You Negotiate with Bruce Lee?](https://blog.hellostepchange.com/blog/negotiation-styles-how-would-you-negotiate-with-bruce-lee) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) Recognise and deal with different negotiation styles used in business to achieve maximum results. [Read the article](https://blog.hellostepchange.com/blog/negotiation-styles-how-would-you-negotiate-with-bruce-lee) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/qualifying-upfront.jpg?width=720&height=405&name=qualifying-upfront.jpg)](https://blog.hellostepchange.com/blog/the-4cs-of-qualifying-upfront) 20 July 2017 ## [The 4Cs of Qualifying Upfront](https://blog.hellostepchange.com/blog/the-4cs-of-qualifying-upfront) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) Stay agile. Remembering the 4 Cs of qualifying upfront lets you stay agile. [Read the article](https://blog.hellostepchange.com/blog/the-4cs-of-qualifying-upfront) [![speed-up-the-sale.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/speed-up-the-sale.jpg?width=720&height=405&name=speed-up-the-sale.jpg)](https://blog.hellostepchange.com/blog/when-is-it-right-to-speed-up-the-sale) 12 July 2017 ## [When Is It Right to Speed Up the Sale?](https://blog.hellostepchange.com/blog/when-is-it-right-to-speed-up-the-sale) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) What does a winner business case look like? Step Change Founding Partner Jeff Cooper enumerates the criteria for the perfect time to speed up the sale. [Read the article](https://blog.hellostepchange.com/blog/when-is-it-right-to-speed-up-the-sale) [![step-change-the-big-6-challenges.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/step-change-the-big-6-challenges.jpg?width=720&height=405&name=step-change-the-big-6-challenges.jpg)](https://blog.hellostepchange.com/blog/the-big-6-the-growth-system-for-leaders-of-challenger-businesses) 23 May 2017 ## [The Big 6: The Growth System for Leaders of Challenger Businesses](https://blog.hellostepchange.com/blog/the-big-6-the-growth-system-for-leaders-of-challenger-businesses) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Take the Big 6 audit online to find out your next step change. [Read the article](https://blog.hellostepchange.com/blog/the-big-6-the-growth-system-for-leaders-of-challenger-businesses) [Featured seriesKnowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) ### Categories - [Marketing Strategy (197)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI (152)](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Business Strategy (118)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [B2B Sales (88)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding (82)](https://blog.hellostepchange.com/blog/topic/branding) - [Culture & Leadership (73)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Step Change News (63)](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Industry Insights (38)](https://blog.hellostepchange.com/blog/topic/industry-insights) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Decision Making (31)](https://blog.hellostepchange.com/blog/topic/decision-making) - [Innovation & Disruption (31)](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity (24)](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Predatory Marketing (24)](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) - [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) - [Thought Leadership (13)](https://blog.hellostepchange.com/blog/topic/thought-leadership) See all categories ## Get the next one in your inbox [Subscribe](https://www.hellostepchange.com/blog-subscription) ## Popular posts - [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs)28 August 2025 - [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)27 March 2025 - [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)8 December 2021 - [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)27 June 2024 - [Why Steve Jobs Killed 70% of Apple’s Products : Know here](https://blog.hellostepchange.com/blog/why-steve-jobs-killed-70-of-apples-products-a-lesson-on-range-architecture)1 February 2016 ## Services - [Brand Stories](https://www.hellostepchange.com/services/brand-stories) - [Business Strategy](https://www.hellostepchange.com/services/business-strategy) - [Content Production](https://www.hellostepchange.com/services/content-production) - [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) - [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) - [Value Proposition](https://www.hellostepchange.com/services/value-propositions) [![Step Change](https://blog.hellostepchange.com/hubfs/raw_assets/public/stepchange-blog-2026/images/full_white_colour.svg)](https://www.hellostepchange.com/) [Unit A1/35-39 Bourke Rd, Alexandria NSW 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z) [(02) 8030 8655](tel:+61280308655) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/services) - [Work](https://www.hellostepchange.com/clients/portfolio) - [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) Search this site Search © 2026 Step Change