The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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February 10, 2017

10 Signs You're Delivering a Trustworthy Content

Digital
PT. Barnum never said that a suspicious person was born every minute, but he probably should have. People are generally wary of things found on the internet, but there are things you can do to combat this tendency. 
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February 8, 2017

Why Having a Blog Should Be at the Top of Your Priority List

Digital

Content marketing increases a business’s bottom line. 88% of all consumers consult the internet to compare businesses before they decide whether or not they want to buy. Their deciding factor? The content readily available for them on the internet.

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February 8, 2017

Underdog Reminder Series – Automagic

Branding, Digital, underdog marketing
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February 7, 2017

3 Smart Digital Marketing Hacks You Need to Know for 2017

Scale, Digital

Make your business stand out from the competition in 2017 with these three digital marketing hacks. The rise in digital technology means most people can usually be found carrying a mobile device or laptop. The landscape of marketing online is very different from the traditional approach of brochures and television ads. These three tips will no doubt be fuelling the way businesses should market in the next few years.

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January 18, 2017

Is Your Website Converting Leads? 3 Tips to Kickstarting Lead Generation

Digital

Websites aren’t just a storefront. They are a critical means of lead generation for businesses. With around 3.2 billion people online, websites give businesses an unprecedented amount of access to potential customers.

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December 7, 2016

The Immutable Laws of Digital Marketing

Digital

People spend 2x as much time online today as they used to decades ago, and businesses are putting marketing efforts online, where their clients are. In this blog article, learn the fundamental laws of digital marketing

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November 29, 2016

Content Strategy: Help People Find Your Business Online

Digital

What will make you stand out online in the sea of competitors? What will help you improve your organic rankings in Google? Answer: Content strategy and keyword optimisation.

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August 18, 2016

Evolving Web Design: Is Your Web Design Keeping Up with the Times?

Digital

Find out how you can keep up with the current trends in web design with this final blog article for the Web Usability series.

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August 2, 2016

Accessible Web Design: Best Practices to Attract More Website Traffic

Digital

This is the future of web design. Explore the different ways you can make your website equally accessible to all kinds of web users.

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July 21, 2016

How to Improve Your Web Design: Predictive and Personal

Digital

Give your customers the best user experience. Learn how to optimise your website and make it predictive and personal.

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July 14, 2016

Is Your Website Fit For Format? Increase Your Web Usability

Digital

Learn about responsive web design and how you can use it to stay competitive

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May 19, 2016

Intuitive Web Design: Customer Journey Mapping

Digital

How customer journey mapping can make your website more intuitive

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May 13, 2016

Web Design: Simply Frictionless

Digital

Improve your website by learning the principles of frictionless web design

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April 28, 2016

Introduction: Six Principles for Website Usability

Design, UX, Digital

Join us as we explore the six principles for web usability

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January 19, 2016

Brand Your Website and Increase Customer Conversion Rates

Branding, Finance, Stump the Strategist, Digital

Discover the best way to brand your company's website and maximise your sales potential..

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August 18, 2015

How can I use my emails to increase sales?

Email Sales, Stump the Strategist, eDMs, Digital

If your email open rates are down take a look at this nine minute video for some inspiration.

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February 7, 2014

How Does The Currency Of Innovation Drive Business Growth?

Innovation, Digital

To drive growth, innovation is required. What is the currency of innovation and where will innovation add the most value to your business?

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