The Step Change Blog

Watch the step by step destruction of one of the greatest ads of all time. The answer to a more effective ad is rarely ‘make the logo bigger’.

Today we are faced with more messages, more fragmented audiences, more fragmented media, more choices, and more noise. How do you navigate this new landscape?

Can restrictions in the distribution of alcohol actually be adding to its use, and misuse? Jeff Cooper from Step Change Marketing has a few to find out.

Are you victim or victor? Ashton Bishop's life was shaped and framed around bullies. Rather than falling victim Ashton used it as leverage to grow.

What is the value of single mindedness in direct response marketing? This concept and some handy tools are shared here to improve your advertising results.

How can you use the gentle art of persuasion to make a difference to your sales results? This post demystifies the decision making process.

Where are you at with your big ideas? These important tools and evaluation methods will help you overcome challenges and capitalise on business opportunities.

Crowd sourcing provides many different ways for your customers to participate in your business. How do you encourage your customers to get involved?

To drive growth, innovation is required. What is the currency of innovation and where will innovation add the most value to your business?

What happens when senior management goes AWOL at a critical time? Jeffrey Cooper talks about the repercussions of these senior moments.