--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Domenico De Rosa description: Domenico is Step Change’s Art Director and creative specialist — a multidisciplinary artist (without the angst) with the ability to understand strategy and bring creative ideas to life. He works closely with clients, building brands from the ground up, developing ideas and narratives in order to create engaging brand content. image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [Skip to content](https://blog.hellostepchange.com/blog/author/domenico-de-rosa#main) [![Step 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)](https://www.hellostepchange.com/) 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Strategy](https://www.hellostepchange.com/services/business-strategy) [Content Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) [All Blogs](https://blog.hellostepchange.com/blog) [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) Articles by # Domenico De Rosa Domenico is Step Change’s Art Director and creative specialist — a multidisciplinary artist (without the angst) with the ability to understand strategy and bring creative ideas to life. He works closely with clients, building brands from the ground up, developing ideas and narratives in order to create engaging brand content. [![video-production-cost.002.jpeg.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/video-production-cost.002.jpeg.001.jpeg?width=720&height=405&name=video-production-cost.002.jpeg.001.jpeg)](https://blog.hellostepchange.com/blog/how-much-does-a-video-cost) 5 October 2018 ## [How Much Does a Video Cost?](https://blog.hellostepchange.com/blog/how-much-does-a-video-cost) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) How much does a video cost? If you’re thinking about how to make the most of your video marketing budget, here are some factors you’ll need to consider to make the most of your video production budget. [Read the article](https://blog.hellostepchange.com/blog/how-much-does-a-video-cost) [![video-testimonials](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/video-testimonials.jpeg?width=720&height=405&name=video-testimonials.jpeg)](https://blog.hellostepchange.com/blog/why-video-testimonials-are-your-best-conversion-tools) 28 September 2018 ## [Why Video Testimonials Are Your Best Conversion Tools](https://blog.hellostepchange.com/blog/why-video-testimonials-are-your-best-conversion-tools) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Are you looking to establish trust with your audience while improving conversion? Video testimonials get you the best results. [Read the article](https://blog.hellostepchange.com/blog/why-video-testimonials-are-your-best-conversion-tools) [![ecommerce-demand-for-video.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/ecommerce-demand-for-video.001.jpeg?width=720&height=405&name=ecommerce-demand-for-video.001.jpeg)](https://blog.hellostepchange.com/blog/should-you-invest-in-video-marketing-for-your-ecommerce-business) 16 August 2018 ## [Should You Invest in Video Marketing for Your Ecommerce Business?](https://blog.hellostepchange.com/blog/should-you-invest-in-video-marketing-for-your-ecommerce-business) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) With video on the rise for ecommerce, here are our top reasons why you need to incorporate video in your marketing strategy. [Read the article](https://blog.hellostepchange.com/blog/should-you-invest-in-video-marketing-for-your-ecommerce-business) [![Video-Storytelling](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/Video-Storytelling.png?width=720&height=405&name=Video-Storytelling.png)](https://blog.hellostepchange.com/blog/video-storytelling-how-to-make-serious-topics-interesting-with-examples) 7 June 2018 ## [Video Storytelling: How to Make Serious Topics Interesting](https://blog.hellostepchange.com/blog/video-storytelling-how-to-make-serious-topics-interesting-with-examples) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Video storytelling transforms serious topics into engaging content, consistently delivering the right message and value to your customers. [Read the article](https://blog.hellostepchange.com/blog/video-storytelling-how-to-make-serious-topics-interesting-with-examples) [![internal-communications-strategy](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2-Story/internal-communications-strategy.jpg?width=720&height=405&name=internal-communications-strategy.jpg)](https://blog.hellostepchange.com/blog/internal-communications-strategy) 14 May 2018 ## [How to Create an Internal Comms Strategy that Works (with Case Study from AGL Energy)](https://blog.hellostepchange.com/blog/internal-communications-strategy) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) A successful internal comms strategy is crucial to organisational success. Discover how storytelling can help you improve communicating with your team. [Read the article](https://blog.hellostepchange.com/blog/internal-communications-strategy) [![brand-storytelling](https://blog.hellostepchange.com/hs-fs/hubfs/brand-storytelling.jpg?width=720&height=405&name=brand-storytelling.jpg)](https://blog.hellostepchange.com/blog/brand-storytelling-examples-how-to-hold-customers-attention) 23 March 2018 ## [Brand Storytelling Examples: How to Hold Customers’ Attention](https://blog.hellostepchange.com/blog/brand-storytelling-examples-how-to-hold-customers-attention) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) Learn how to leverage brand storytelling to captivate your target customers. 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[Read the article](https://blog.hellostepchange.com/blog/the-power-of-emotive-storytelling-for-your-holiday-marketing) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/explainer-video-01.jpeg?width=720&height=405&name=explainer-video-01.jpeg)](https://blog.hellostepchange.com/blog/these-companies-transformed-their-businesses-through-explainer-videos) 13 April 2017 ## [Why You Need to Have Explainer Videos in Your Marketing Strategy](https://blog.hellostepchange.com/blog/these-companies-transformed-their-businesses-through-explainer-videos) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Here are the top 6 reasons you need to have explainer videos in your marketing strategy, backed with case studies and examples. [Read the article](https://blog.hellostepchange.com/blog/these-companies-transformed-their-businesses-through-explainer-videos) [![Bowhill4-min](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/Bowhill4-min.png?width=720&height=405&name=Bowhill4-min.png)](https://blog.hellostepchange.com/blog/why-investing-in-explainer-videos-is-a-must-in-2017) 6 December 2016 ## [Driving Results through a Killer Explainer Video](https://blog.hellostepchange.com/blog/why-investing-in-explainer-videos-is-a-must-in-2017) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) A video explainer is an effective marketing tactic you should leverage to share your brand story, explain your product, gain customers, and build relationships. [Read the article](https://blog.hellostepchange.com/blog/why-investing-in-explainer-videos-is-a-must-in-2017) [Featured seriesKnowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) ### Categories - [Marketing Strategy (197)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI (152)](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Business Strategy (118)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [B2B Sales (88)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding (82)](https://blog.hellostepchange.com/blog/topic/branding) - [Culture & Leadership (73)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Step Change News (63)](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Industry Insights (38)](https://blog.hellostepchange.com/blog/topic/industry-insights) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Decision Making (31)](https://blog.hellostepchange.com/blog/topic/decision-making) - [Innovation & Disruption (31)](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity (24)](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Predatory Marketing (24)](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) - [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) - [Thought Leadership (13)](https://blog.hellostepchange.com/blog/topic/thought-leadership) See all categories ## Get the next one in your inbox [Subscribe](https://www.hellostepchange.com/blog-subscription) ## Popular posts - [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs)28 August 2025 - [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)27 March 2025 - [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)8 December 2021 - [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)27 June 2024 - [Why Steve Jobs Killed 70% of Apple’s Products : Know here](https://blog.hellostepchange.com/blog/why-steve-jobs-killed-70-of-apples-products-a-lesson-on-range-architecture)1 February 2016 ## Services - [Brand Stories](https://www.hellostepchange.com/services/brand-stories) - [Business Strategy](https://www.hellostepchange.com/services/business-strategy) - [Content Production](https://www.hellostepchange.com/services/content-production) - [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) - [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) - [Value Proposition](https://www.hellostepchange.com/services/value-propositions) [![Step Change](https://blog.hellostepchange.com/hubfs/raw_assets/public/stepchange-blog-2026/images/full_white_colour.svg)](https://www.hellostepchange.com/) [Unit A1/35-39 Bourke Rd, Alexandria NSW 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z) [(02) 8030 8655](tel:+61280308655) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/services) - [Work](https://www.hellostepchange.com/clients/portfolio) - [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) Search this site Search © 2026 Step Change