The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Chau Tran

Chau is Step Change’s Digital Manager. She specialises in marketing automation, developing multichannel journeys, and optimising the client experience. As a Digital Manager, she creates rich and engaging digital marketing experiences for clients across different industries.
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Recent Posts

October 23, 2018

How Successful Companies Use Data-Driven Audience Insights to Boost Their Bottom Line

Digital, Challenger Brands

With AI and big data, you can gain a better understanding of how your target buyers consume data. Learn how these five companies were able to use data-driven insights to be more relevant to their target audience.

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October 22, 2018

Harnessing the Power of Big Data and AI in Marketing

Digital

Through the years, there’s been a huge disconnect between what businesses are saying through marketing and what their audience actually wants to hear. We need to bridge this gap by offering consumers what they need — personalised and meaningful experiences.

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July 24, 2018

Ecommerce Marketing Automation: Best Practices You Should Know

Marketing Strategy, Digital

Marketing automation assures us of one thing: it’s a powerful, remarkable, personalised way to engage with your audience. And if it’s done right, it can give you an edge over the competition in the war for customer attention.

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