Kerstin Allin
Kerstin Allin is a Senior Digital Exec at Step Change. She's helped build and execute digital marketing strategies for B2B and B2C clients across a wide range of industries. This includes developing strategies in all digital marketing channels (website, email, social, paid etc.), digital campaigns, digital transformations, website optimisations, management of website rebuilds, SEO, content strategy and production, CRM, CMS, marketing automation, and more.
You can quite easily take all of that ‘big data’ collected on your ecommerce website and use it to fuel your email marketing campaigns. By implementing a number of simple triggers, you can create an automated sales-converting machine. Yes, we’re still talking about email.
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