The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Clare Rainbow

Clare Rainbow is the Client Success Director at Step Change. With a background in producing major events and productions around the world, Clare is a master at making sure things get implemented — on time and on budget. Clare combines creative and strategic thinking to her role as Head of Client Success at Step Change, helping numerous clients take strategy from the drawing board to the bottom line.
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Recent Posts

January 15, 2019

Aged Care Providers Need to Communicate Their Purpose

Aged Care, Marketing Strategy, Business Strategy

There have been a number of significant changes over the recent years along with a new set of challenges that the aged care sector is facing — from deregulation, the Royal Commission, and shifts in customer preferences. As a result, aged care providers need to find new ways to stand out and gain the trust of their potential customers.   

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March 28, 2018

Email Analytics: 5 Email Marketing Metrics You Need to Measure Your Success

Digital, Marketing Strategy

If you think that email marketing is dead and that using email to reach your audience is an outdated approach, here are some statistics to prove that it’s here to stay and it’s not slowing down anytime in the future.

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February 21, 2018

Key Explainer Video Metrics Marketers Should Be Obsessing Over

Business Strategy

So you’ve produced a great video explainer that will help your target audience easily understand what it is that you do. You’ve thought about where to strategically embed it on your website to gain traction. You had it pinned on top of your social media account. You shared the link to your team.

Now all that’s left to do is track its success.

But how do you know your message is getting across? What key metrics should you be looking at?

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