There have been a number of significant changes over the recent years along with a new set of challenges that the aged care sector is facing — from deregulation, the Royal Commission, and shifts in customer preferences. As a result, aged care providers need to find new ways to stand out and gain the trust of their potential customers.
If you think that email marketing is dead and that using email to reach your audience is an outdated approach, here are some statistics to prove that it’s here to stay and it’s not slowing down anytime in the future.
So you’ve produced a great video explainer that will help your target audience easily understand what it is that you do. You’ve thought about where to strategically embed it on your website to gain traction. You had it pinned on top of your social media account. You shared the link to your team.
Now all that’s left to do is track its success.
But how do you know your message is getting across? What key metrics should you be looking at?