Google has once again updated its core algorithm on 12 March with noticeable changes in its search indexes all over the world. Here’s a look at what we can expect from the March 2019 algorithm update and what Google is also up to in the future of search.
This year, we’ve seen some big changes in pay-per-click (PPC) marketing — not least of which was the rebranding of AdWords to Google Ads.
As a Premier Google Partner, Step Change was invited to the recently held Google Partner Summit 2018. Members of our Digital Team attended the event to hear about the latest tech trends, updates to the Google Marketing Platform, and the rebranding of Google Ads.
Here are the key takeaways from the summit and what’s on the horizon in 2019.