The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Rachel Freeland

Rachel is Step Change’s Paid Media Manager. She is responsible for tracking the performance of paid media campaigns across Google Ads, YouTube, Bing, and social media. She designs and builds acquisition strategies and ensures our clients hit their ROI goals.
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Recent Posts

October 24, 2019

Digital Marketing Trends and Insights to Inform Your Strategy in 2020

Digital marketing is indispensable to any business and can make all the difference in the success of your overall strategy. But online trends change quickly. We reveal the latest digital marketing insights to bring your A-game for 2020.

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April 4, 2019

Google’s March 2019 Core Algorithm Update and the Future of Search


Google has once again updated its core algorithm on 12 March with noticeable changes in its search indexes all over the world. Here’s a look at what we can expect from the March 2019 algorithm update and what Google is also up to in the future of search.

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December 18, 2018

10 PPC Trends to Guide Your Digital Strategy in 2019


This year, we’ve seen some big changes in pay-per-click (PPC) marketing — not least of which was  the rebranding of AdWords to Google Ads.

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November 6, 2018

Insights from the Google Partner Summit 2018


As a Premier Google Partner, Step Change was invited to the recently held Google Partner Summit 2018. Members of our Digital Team attended the event to hear about the latest tech trends, updates to the Google Marketing Platform, and the rebranding of Google Ads.

Here are the key takeaways from the summit and what’s on the horizon in 2019.

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