The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Kathy Rhodes

Kathy is a marketing strategist with over 12 years’ experience developing and managing a diverse range of B2B and B2C awareness, acquisition and retention campaigns. She has worked with brands of all sizes, from household names such as ANZ, ING, The Cancer Council, Zurich, and Alfred Dunhill (London) to businesses making a big impact in their field but are unknown to the wider world such as Roger Hawke Bookmaker and Diamond Kids Boutique.

Recent Posts

July 11, 2017

4 High-Value Marketing Questions Every Startup Should Ask

Marketing Strategy

I came across this question from a budding entrepreneur in an online community of marketers: “I just launched my own consultancy, and I am curious: Do I focus on reaching out and getting clients? Or do I build my brand online with the aim of acquiring clients that way?”

It’s a great question. It’s just not the first one I’d be asking. Here’s why.

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