The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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David Siegel

Dave is a strategist and entrepreneur from Cedar Rapids, Iowa, USA, home to the world’s largest cereal factory. Growing up in the family business, he’s launched all sorts of ventures from online startups to selling and consigning books out of a van at uni, to non-profits connecting Israelis and Palestinians here in Sydney.
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Recent Posts

January 25, 2017

Purpose: The One Essential Tool You Need to Stand Out and Win

Branding, Marketing Strategy
Purpose: The One Essential Tool You Need to Stand Out and Win

“65% of the economy will face digital disruption by 2017.” (Deloitte)

Disruption will merge sectors and make others redundant. New entrants are now challenging business norms and making huge profits riding the wave.

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