The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Amandine Saille

As the Digital Director at Step Change, she is a master at optimising digital campaigns to deliver ROI for our clients. Every customer needs to be at the centre of digital implementation; as such, Amandine is frequently found at the forefront of every digital strategy, ensuring consistent client satisfaction through top-notch project management.

Recent Posts

January 23, 2020

Ecommerce Trends in 2020 and Their Marketing Implications

Marketing Strategy, Digital

Last year saw tremendous growth in Australian ecommerce and is expected to maintain an upward trend in the next few years. Are retailers still on track with their online marketing strategy for 2020?

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January 21, 2020

Is the Role of the CMO Changing?

Digital

Once upon a time, everyone turned to CMOs to become champions for the brand for advertising, brand management, and market research. But today’s emerging technologies have pushed CMOs to wear new hats and take on a more blended role across IT, sales, and finance. 

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January 10, 2020

Marketing Trends You Need to Know in 2020

Marketing Strategy, Digital

The year 2020 is an exciting year for the ever-changing landscape of marketing. As we enter into a new decade, we share four important trends marketers need to keep their eyes on.

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December 19, 2019

How to Accelerate Your Marketing for Business Growth in 2020

Marketing Strategy, Digital

Today’s marketing strategies are constantly evolving. As we close out the last few weeks of the year, it’s important to reflect on what current marketing strategies continue to deliver the best results so you can plan for 2020 ahead with the right precision. 

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October 4, 2019

Strategies and Tactics to Build Your Ecommerce Brand Online in 2019

Marketing Strategy, Digital

To stand out in a competitive ecommerce market, your brand has to be visible and distinct. It’s not enough to just create products: you need to build an iconic brand that your customers trust. 

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