--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Adrian Stewart description: Adrian Stewart is a Senior Strategy Exec at Step Change. With over 10 years’ experience in the world of marketing, he’s covered a range of roles in sales, account management, training, strategy, and copywriting. He’s worked with all manner of big global brands, small businesses, and startups. image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [![Step Change White Logo](https://blog.hellostepchange.com/hs-fs/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png?width=208&height=36&name=SC%20-%20Logo_Full%20-%20White%20+%20Colour.png)](http://www.hellostepchange.com/?__hstc=45788219.b3896949ac4325b4833c9f227aad12ee.1788765059220.1788765059220.1788765059220.1&__hssc=45788219.1.1788765059220&__hsfp=f27fa453a3b88fbe5f30c0a77d91c2c9) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [About](https://www.hellostepchange.com/about/) - [Careers](https://www.hellostepchange.com/careers/) - [Services](https://www.hellostepchange.com/about/) - [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) - [Brand and Messaging](https://www.hellostepchange.com/cut-through-brand-stories/) - [Marketing Plans](https://www.hellostepchange.com/practical-marketing-plans/) - [Business Strategies](https://www.hellostepchange.com/agile-business-strategies/) - [Value Propositions](https://www.hellostepchange.com/value-propositions/) - [Content](https://www.hellostepchange.com/content-production/) - [Predatory Marketing](https://www.hellostepchange.com/predatory-marketing-2/) - [Work](http://www.hellostepchange.com/work/) - [Testimonials](https://www.hellostepchange.com/testimonials/) - [Speaking](https://www.hellostepchange.com/speaking/) - [Blog](https://blog.hellostepchange.com/blog/) - [History's Greatest Strategists](https://info.hellostepchange.com/hgs) - [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Digital](https://blog.hellostepchange.com/blog/topic/digital) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Contact](https://www.hellostepchange.com/contact/) - [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655) # The Step Change Blog The latest thinking on business, strategy, marketing and sales [Subscribe Now](http://www.hellostepchange.com/blog-subscription) ## Adrian Stewart ![](https://blog.hellostepchange.com/hubfs/BLOG/Posts/00-Steppers/adrian-stewart.jpeg) Adrian Stewart is a Senior Strategy Exec at Step Change. With over 10 years’ experience in the world of marketing, he’s covered a range of roles in sales, account management, training, strategy, and copywriting. He’s worked with all manner of big global brands, small businesses, and startups. ### Recent Posts [April 12, 2018](https://blog.hellostepchange.com/blog/why-your-marketing-plan-will-fail-and-how-to-avoid-it) ## [Why Your Marketing Plan Will Fail \[Marketing Plan Template\]](https://blog.hellostepchange.com/blog/why-your-marketing-plan-will-fail-and-how-to-avoid-it) [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Scale](https://blog.hellostepchange.com/blog/topic/scale) [![Why Your Marketing Plan Will Fail \[Marketing Plan Template\]](https://blog.hellostepchange.com/hubfs/BLOG/Posts/3-Scale/marketing-plan.jpg "Why Your Marketing Plan Will Fail [Marketing Plan Template]")](https://blog.hellostepchange.com/blog/why-your-marketing-plan-will-fail-and-how-to-avoid-it) Marketing without a plan is like trying to chop down a tree with a crowbar. You might get there in the end, but there’s a better way. [Read Further](https://blog.hellostepchange.com/blog/why-your-marketing-plan-will-fail-and-how-to-avoid-it) [January 9, 2018](https://blog.hellostepchange.com/blog/the-modern-marketers-guide-to-developing-growth-strategies) ## [The Modern Marketer’s Guide to Developing Growth Strategies](https://blog.hellostepchange.com/blog/the-modern-marketers-guide-to-developing-growth-strategies) [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) [![The Modern Marketer’s Guide to Developing Growth Strategies](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/growth-strategies.jpg "The Modern Marketer’s Guide to Developing Growth Strategies")](https://blog.hellostepchange.com/blog/the-modern-marketers-guide-to-developing-growth-strategies) Marketing has changed. It used to be a distinct element of an organisation with a simple focus: getting goods and services from concept to customer. But the world has changed, and so too must the way we view marketing. As silos crumble around us and the world becomes more connected, integrated, and seamless, it’s becoming harder to see where one thing ends and another begins. Which is why marketing needs a rethink. And that rethink starts with a new definition. [Read Further](https://blog.hellostepchange.com/blog/the-modern-marketers-guide-to-developing-growth-strategies) [August 3, 2017](https://blog.hellostepchange.com/blog/how-to-apply-what-you-learn-the-4-step-system-to-turn-information-into-action-part-2) ## [How to Apply What You Learn: The 4-Step System to Turn Information into Action (Part 2)](https://blog.hellostepchange.com/blog/how-to-apply-what-you-learn-the-4-step-system-to-turn-information-into-action-part-2) [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) [![How to Apply What You Learn: The 4-Step System to Turn Information into Action (Part 2)](https://blog.hellostepchange.com/hubfs/BLOG/Posts/6-Culture/Leadership/information-into-action.jpg "How to Apply What You Learn: The 4-Step System to Turn Information into Action (Part 2)")](https://blog.hellostepchange.com/blog/how-to-apply-what-you-learn-the-4-step-system-to-turn-information-into-action-part-2) How many times have you read a book but found it difficult to articulate its message? In this article, Step Change CEO Ashton Bishop reveals how you can turn knowledge into action. [Read Further](https://blog.hellostepchange.com/blog/how-to-apply-what-you-learn-the-4-step-system-to-turn-information-into-action-part-2) [August 3, 2017](https://blog.hellostepchange.com/blog/reading-to-learn-4-proven-principles-to-remember-what-you-read-part-1) ## [Reading to Learn: 4 Proven Principles to Remember What You Read (Part 1)](https://blog.hellostepchange.com/blog/reading-to-learn-4-proven-principles-to-remember-what-you-read-part-1) [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) [![Reading to Learn: 4 Proven Principles to Remember What You Read (Part 1)](https://blog.hellostepchange.com/hubfs/BLOG/Posts/6-Culture/Leadership/reading-to-learn.jpg "Reading to Learn: 4 Proven Principles to Remember What You Read (Part 1)")](https://blog.hellostepchange.com/blog/reading-to-learn-4-proven-principles-to-remember-what-you-read-part-1) How much of what you read do you actually *learn*? How much of that knowledge have you internalised and made useful in your life? Chances are, it’s a lot less than it could be. [Read Further](https://blog.hellostepchange.com/blog/reading-to-learn-4-proven-principles-to-remember-what-you-read-part-1) [![SUBSCRIBE NOW](https://no-cache.hubspot.com/cta/default/2337212/0782b7f8-d2aa-44f5-871b-ccc94914d873.png)](https://cta-redirect.hubspot.com/cta/redirect/2337212/0782b7f8-d2aa-44f5-871b-ccc94914d873) Content Title Description < Previous page Next page > ### Categories - [Marketing Strategy (203)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Business Strategy (107)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital (107)](https://blog.hellostepchange.com/blog/topic/digital) - [B2B Sales (68)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Culture & Leadership (62)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Branding (59)](https://blog.hellostepchange.com/blog/topic/branding) - [Step Change (59)](https://blog.hellostepchange.com/blog/topic/step-change) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Ashton Bishop (35)](https://blog.hellostepchange.com/blog/topic/ashton-bishop) - [Business Growth (26)](https://blog.hellostepchange.com/blog/topic/business-growth) ### Popular Posts [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) March 27, 2025 [![The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/strategic-radar.jpg)](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn) June 27, 2024 [![Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Team_Decision_Making/organising-team-decision-making01.png)](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn) [5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition) February 10, 2022 [![5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/value-proposition.jpeg)](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition) [What Are Brand Archetypes? 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How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Archetypes/IntroArchetypes.jpeg)](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands) [How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging) June 29, 2017 [![How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/craft-the-perfect-product-messaging.jpg)](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging) [How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia) September 15, 2017 [![How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/beat-amazon-in-australia.jpg)](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia) ## Services  - [Brand Stories](https://www.hellostepchange.com/services/brand-stories) - [Business Strategy](https://www.hellostepchange.com/services/business-strategy) - [Content Production](https://www.hellostepchange.com/services/content-production) - [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) - [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) - [Value Proposition](https://www.hellostepchange.com/services/value-propositions) Search this site on Google Go - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/about/) - [Work](http://www.hellostepchange.com/work/) - [Speaking](https://www.hellostepchange.com/speaking/) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) - [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655) [Step Change, Unit A1/35 – 39 Bourke Rd,NSW 2015, Alexandria, Sydney, NSW, 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z/data=!3m1!4b1!4m5!3m4!1s0x6b12ae3f1d1e23a5:0xa511ea8112c34020!8m2!3d-33.8705301!4d151.1974826")(02) 8030 8655 ![](https://www.facebook.com/tr?id=139956076415977&ev=PageView&noscript=1)