The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Adrian Stewart

Adrian Stewart is a Senior Strategy Exec at Step Change. With over 10 years’ experience in the world of marketing, he’s covered a range of roles in sales, account management, training, strategy, and copywriting. He’s worked with all manner of big global brands, small businesses, and startups.

Recent Posts

April 12, 2018

Why Your Marketing Plan Will Fail [Marketing Plan Template]

Marketing Strategy, Scale

Marketing without a plan is like trying to chop down a tree with a crowbar. You might get there in the end, but there’s a better way.

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January 9, 2018

The Modern Marketer’s Guide to Developing Growth Strategies

Marketing Strategy

Marketing has changed. It used to be a distinct element of an organisation with a simple focus: getting goods and services from concept to customer.

But the world has changed, and so too must the way we view marketing.

As silos crumble around us and the world becomes more connected, integrated, and seamless, it’s becoming harder to see where one thing ends and another begins.

Which is why marketing needs a rethink.

And that rethink starts with a new definition.

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August 3, 2017

How to Apply What You Learn: The 4-Step System to Turn Information into Action (Part 2)

Culture & Leadership

How many times have you read a book but found it difficult to articulate its message? In this article, Step Change CEO Ashton Bishop reveals how you can turn knowledge into action.

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August 3, 2017

Reading to Learn: 4 Proven Principles to Remember What You Read (Part 1)

Culture & Leadership

How much of what you read do you actually learn?

How much of that knowledge have you internalised and made useful in your life?

Chances are, it’s a lot less than it could be.

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