---
title: "Where to Spend Your Marketing Budget: Part 2"
description: In this episode of Marketing Mavericks, strategy experts Adam Long and Glenn Bartlett dive deeper on how to know and captivate the right audience.
---

[Blog - Step Change - Strategy, Leadership, Digital, Creativity](https://blog.hellostepchange.com/blog)

# [Where to Spend Your Marketing Budget: Part 2](https://blog.hellostepchange.com/blog/where-to-spend-your-marketing-budget-part-2)

 Written by [Step Change](https://blog.hellostepchange.com/blog/author/step-change) | 3 February 2017

Are you the kind of business that goes, “Let’s get our brand out there and appeal to *everyone*!“? The truth is, appealing to *everyone* is actually appealing to *no one*.

So instead of spending all your dollars to reach out to *all* people, who you *think* would be interested in your products and services, consider appealing to the those that are high value. 

In this episode of *Marketing Mavericks*\*, strategy experts Adam Long and Glenn Bartlett dive deeper on how to know and captivate the right **audience**.

 

Check out the first part of this series, which talks about knowing the result you want to achieve. [Click here](https://blog.hellostepchange.com/blog/where-to-spend-your-marketing-budget-part-1-results).

 

 

*\*Marketing Mavericks* was made possible by BRiN, the world’s first business advisor in your pocket. BRiN features videos that showcase the teaching and advice of some of the most successful minds in business. 

[View full post](https://blog.hellostepchange.com/blog/where-to-spend-your-marketing-budget-part-2)

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