---
title: Top 10 Marketing Statistics You Need to Know This Week
description: We highlight the top 10 marketing statistics that are worth exploring this week.
---

[Blog - Step Change - Strategy, Leadership, Digital, Creativity](https://blog.hellostepchange.com/blog)

# [Top 10 Marketing Statistics You Need to Know This Week](https://blog.hellostepchange.com/blog/top-10-marketing-statistics)

 Written by [Step Change](https://blog.hellostepchange.com/blog/author/step-change) | October 24, 2018

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

 

## Data-Driven Marketing

### *Why most marketers are using data-driven insights to better understand their customer*

> 1. Companies who adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability. In fact, they are six times more likely to be profitable year-over-year. ([Forbes](https://www.v12data.com/blog/25-data-driven-stats-2018/))

> 2. 67% of marketers believe speed is one of the primary benefits of data-driven marketing, resulting in the ability to execute their campaigns quickly. ([CMO Council](https://www.cmo.com/features/articles/2016/5/31/15-mind-blowing-stats-about-data-driven-marketing.html#gs.cp5pW58))

> 3. Currently, 44% of marketers say they have data management platforms, and 33% are planning to have one. ([Digital Doughnut](https://www.digitaldoughnut.com/articles/2017/september/the-state-of-data-driven-digital-marketing-in-2017))

> 4. 57% of consumers are willing to share personal data in exchange for personalised offers or discounts. A similar proportion will share their data in exchange for product recommendations that meet their needs (52%) and personalised shopping experiences (53%). ([Salesforce](https://www.salesforce.com/blog/2016/11/swap-data-for-personalized-marketing.html))

Marketing Technology

### *What marketing trends and technologies most marketers are using or considering*

> 5. Marketing technology spend is now higher than advertising spend for companies. ([Gartner](https://www.gartner.com/smarterwithgartner/2017-2018-gartner-cmo-spend-survey/))

> 6. Spending on marketing automation tools is expected to reach $25.1 billion annually by 2023. ([Martech Today](https://martechtoday.com/first-forrester-forecast-for-marketing-automation-finds-it-is-still-early-innings-for-adoption-215493))

> 7. 79% of top-performing companies have been using marketing automation for three or more years. ([Venture Harbour](https://www.ventureharbour.com/20-insightful-lead-nurturing-statistics-charts/))

Disruptive Technologies

### *What disruptive technologies are being used to fuel new marketing trends today*

> 8. Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the next year. ([Adobe](https://www.adobe.com/insights/15-stats-about-artificial-intelligence.html))

> 9. Netflix saved $1 billion in lost revenue in 2017 by using machine learning to make personalised recommendations. ([McKinsey](https://www.forbes.com/sites/louiscolumbus/2017/07/09/mckinseys-state-of-machine-learning-and-ai-2017/#fdec9f575b64?utm_source=mta&utm_campaign=10616&utm_term=anandthaker))

> 10. 30% of companies worldwide will be using AI in at least one of their sales processes by 2020. ([Gartner](https://www.ventureharbour.com/marketing-ai-machine-learning-statistics/?utm_source=mta&utm_campaign=10616&utm_term=anandthaker))

 

 

[View full post](https://blog.hellostepchange.com/blog/top-10-marketing-statistics)

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