Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.
1. Companies who adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability. In fact, they are six times more likely to be profitable year-over-year. (Forbes)
2. 67% of marketers believe speed is one of the primary benefits of data-driven marketing, resulting in the ability to execute their campaigns quickly. (CMO Council)
3. Currently, 44% of marketers say they have data management platforms, and 33% are planning to have one. (Digital Doughnut)
4. 57% of consumers are willing to share personal data in exchange for personalised offers or discounts. A similar proportion will share their data in exchange for product recommendations that meet their needs (52%) and personalised shopping experiences (53%). (Salesforce)
Marketing Technology
5. Marketing technology spend is now higher than advertising spend for companies. (Gartner)
6. Spending on marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today)
7. 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour)
Disruptive Technologies
8. Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the next year. (Adobe)
9. Netflix saved $1 billion in lost revenue in 2017 by using machine learning to make personalised recommendations. (McKinsey)
10. 30% of companies worldwide will be using AI in at least one of their sales processes by 2020. (Gartner)