---
title: "Predatory Marketing: How to Increase Your ROI without Spending Another Cent [with Examples]"
description: Strike at the weakness that arises from your competitor’s greatest strength — this is the essence of Predatory Marketing.
---

[Blog - Step Change - Strategy, Leadership, Digital, Creativity](https://blog.hellostepchange.com/blog)

# [Predatory Marketing: How to Increase Your ROI without Spending Another Cent \[with Examples\]](https://blog.hellostepchange.com/blog/predatory-marketing-how-to-increase-your-roi-without-spending-another-cent-with-examples)

 Written by [Ashton Bishop](https://blog.hellostepchange.com/blog/author/ashton-bishop) | 25 September 2018

Predatory marketing is what the big and memorable brands and fast-growing startups use to differentiate themselves and cut through the marketing noise. It’s all about striking at the weakness that arises from your competitor’s greatest strength.

No, I didn’t say “striking at your competitor’s weakness”. That’s nothing predatory about that. To apply [predatory thinking](https://blog.hellostepchange.com/blog/turning-marketing-on-its-head-the-rise-of-predatory-marketing) into your messaging, you need to answer five key questions:

- **Who’s got your money?**
- Identify where the money would go if your business doesn’t exist.
- **What’s your competitor’s greatest strength?**
- Point out and express in simple terms why a customer would choose the competition.
- **What’s the weakness that comes out of their greatest strength?**
- There’s a disadvantage within every strength. Determine that pain point.
- **What’s your relative advantage?**
- Now, look at your business. Identify your strength that can address the pain point that arises from the competitor’s strength.
- **Have you executed that in an idea ‘on [strategy](https://blog.hellostepchange.com/blog/what-makes-a-great-marketing-strategy-template)’?**

To inspire you to develop your own step change in your marketing, enjoy these 7 examples of [predatory messaging](https://blog.hellostepchange.com/blog/how-to-beat-amazon-in-australia) from brands you know.

## 1. Toyota Sienna

 

 

## 2. Toyota Camry

 

 

## 3. Apple

 

 

## 4. Bupa

     

## 5. Greater Bank

 

 

## 6. Optus

     

## 7. OVO Energy

 

 

[View full post](https://blog.hellostepchange.com/blog/predatory-marketing-how-to-increase-your-roi-without-spending-another-cent-with-examples)

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