---
title: How to solve three marketing problems in under nine minutes
description: "The Step Change team took to the stage at the Mumbrella 360 conference to \nsolve three marketing problems, on-the-spot, in under nine minutes."
---

[Blog - Step Change - Strategy, Leadership, Digital, Creativity](https://blog.hellostepchange.com/blog)

# [How to solve three marketing problems in under nine minutes](https://blog.hellostepchange.com/blog/how-to-solve-three-marketing-problems-in-under-nine-minutes)

 Written by [Step Change Marketing](https://blog.hellostepchange.com/blog/author/step-change-marketing) | 24 September 2015

The Step Change team took to the stage at the Mumbrella 360 conference to solve three marketing problems, on-the-spot, in under nine minutes.

Ashton, Glenn and Jeff took on three completely different questions from enthusiastic audience members. Coming from marketing experts themselves, the questions were definitely a challenge.

### Question 1

How do we market the most unenticing job offer in Australia (including a move to Canberra and terrible pay) without actually revealing what that job is?

**The answer:**

a) PR opportunity to embrace the secrecy  
b) Exclusivity equals desirability  
c) Automate the stages of application

### Question 2

How do we sell an old school curved TV, that's actually more expensive than a flashy flatscreen TV?

**The answer:**

a) Understand Rodger's adoption curve and jump the chasm  
b) Exclusive release  
c) Side by side comparison with the competition  
d) Purchase defence - an experience that adds value to the customer

### Question 3

How do we get people to attend the horse races?

**The answer:**

a) Grow the category  
b) Be predatory  
c) Put remarkability into the experience  
d) Joint Venture partnerships

### The result?

No stumps here. The audience gave a pass to the Step Change team for all three answers.

[View full post](https://blog.hellostepchange.com/blog/how-to-solve-three-marketing-problems-in-under-nine-minutes)

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