5 of Your Favourite Step Change Articles from 2020

Written by Ashton Bishop | January 10, 2021

After successfully navigating a year of unparalleled change and disruption, now is the time to look ahead and venture into 2021 with confidence.

As we distill fresh business insights and build a refined strategy, we thought it would be worthwhile to look back at the year that was 2020, through the eyes of our Step Change Blog highlights.

#1: What You Need to Know about Brand Salience

Brand salience is the degree by which your brand is thought of or noticed by consumers when they make a purchase decision.

Typically, strong brands have higher brand salience, whereas weak brands have little or none.

Brand salience can be achieved in two ways: through memory and through attention.

#2: History’s Greatest Strategists Series: Sun Tzu

In this ongoing series, we sit down with Sun Tzu, Chinese general, military strategist, and renowned philosopher, to see what we can learn from his teachings and how they might apply to the current crisis that grips the world.

As a way to look deeper into Sun Tzu’s psyche, we took the time to book a virtual interview with Sun Tzu himself. Here is a short (and imaginary) interview between historian Chris Bishop and the indomitable general himself, Sun Tzu.

#3: Knowledge Nuggets: Platform Revolution

In a special interview, information and digital business model expert Professor Marshall Van Alstyne sat down with Step Change to talk about Platform Revolution — the international bestselling guide to the new economy which he co-authored.

Insight: Today’s industry leading brands are built on platforms, they are disrupting and displacing traditional businesses faster than ever.

Data: Nearly 60% of today’s billion-dollar unicorn startups are platform businesses. (Source)

What’s the step change?: Disrupt or be disrupted. Can you recreate your business to respond to platform opportunities and thrive in a platformed world?

#4: Knowledge Nuggets: The 4 Disciplines of Execution

According to research by the University of Scranton, 92% of people that set New Year's goals never actually achieve them.

What chance do you then have, as an organisation, to move forward and accomplish your goals as a team when it is already challenging enough to attain your own? The key lies in two words— first principles.

#5: Navigating Complexity with Dr. Norman Chorn

With scenario planning, you prepare yourself to respond to change. So by the time it arrives — demanding remote structures, digital transitions, new business models, or all of the above — you are ready to take action.

In this article, we look at 5 scenario planning mistakes and how you can stop them.

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