Does your brand resonate with your customers and emotionally connect?
Make it easy for your customers to relate with your brand.
After reading this ebook, you will:
- Understand the importance of anchoring your brand to a brand archetype
- Discover how household names like Apple and Nike emotionally connect with their customers
- Be able differentiate your brand using the core and influence archetype that form a brand's personality
- Learn why being consistent with your core brand archetype will encourage brand loyalty
