Bankstown City Aged Care

Bankstown City Aged Care

Bankstown City Aged Care

Brand Strategy

BRAND STRATEGY

Visual Design

VISUAL DESIGN

Content Development

CONTENT DEVELOPMENT

Website & SEO Strategy

WEBSITE AND SEO STRATEGY

Bankstown City Aged Care is a leading charitable aged care provider with more than 300 live-in residents and 280 In-Home Support recipients and Wellness Centre visitors.

Brand Strategy

BRAND STRATEGY

Visual Design

VISUAL DESIGN

Digital

CONTENT DEVELOPMENT

Story

WEBSITE AND SEO STRATEGY

Bankstown City Aged Care is a leading charitable aged care provider with more than 300 live-in residents and 280 In-Home Support recipients and Wellness Centre visitors.

A person entertaining two older women
Someone entertaining two older women

Overview


Bankstown City Aged Care was facing new legislation and was, for the first time in their 50-year history, going to be playing in a market where consumers had a significant amount of choice — this heralded the entry in the market by multinational operators, requiring the facility to begin selling and marketing their services.

Bankstown City Aged Care logo

Overview


Bankstown City Aged Care was facing new legislation and was, for the first time in their 50-year history, going to be playing in a market where consumers had a significant amount of choice — this heralded the entry in the market by multinational operators, requiring the facility to begin selling and marketing their services.

Bankstown City Aged Care logo
People holding a small dog

Strategic Insight


We found an emotional tie between the residents of Bankstown and the Bankstown City Aged Care centres.

A group of people holding a small dog

Strategic Inisight


We found an emotional tie between the residents of Bankstown and the Bankstown City Aged Care centres.

We then created a value proposition that joins together the residents, the staff, and the community — which identified the true benefits of the Bankstown City Aged Care brand.

Someone assisting an older person to walk

We then created a value proposition that joins together the residents, the staff, and the community — which identified the true benefits of the Bankstown City Aged Care brand.

Someone assisting an older lady with walking
Before and after Bankstown Aged Care logo redesign

Solutions


We completely revised the brand look and feel, including logo, website, and photography to show off the true points of difference — which is care.

Bankstown City Aged Care before and after logo resdesign

Solutions


We completely revised the brand look and feel, including logo, website, and photography to show off the true points of difference — which is care.

Bankstown City Aged Care branding animation
Branded letterheads
A branded annual report
Website design shown on mobile devices and laptop

50%

increase in time on website

15%

increase in the number of pages per session

Website page and branding design
Bankstown City Aged Car brand guidelines

Testimonials


Bumper Ads


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