---
title: Underdog Reminder Series – Embedded Innovation
description: Underdog Reminder Series – Use of Guarantees by Embedded Innovation
---

[Blog - Step Change - Strategy, Leadership, Digital, Creativity](https://blog.hellostepchange.com/blog)

# [Underdog Reminder Series – Embedded Innovation](https://blog.hellostepchange.com/blog/underdog-marketing-embedded-innovation)

 Written by [Ashton Bishop](https://blog.hellostepchange.com/blog/author/ashton-bishop) | 14 February 2017

[View full post](https://blog.hellostepchange.com/blog/underdog-marketing-embedded-innovation)

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