--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Marketing Strategy description: Marketing Strategy | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [Skip to content](https://blog.hellostepchange.com/blog/topic/marketing-strategy#main) [![Step 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)](https://www.hellostepchange.com/) 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[![EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/Leadership/best-work.jpg?width=720&height=405&name=best-work.jpg)](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet) 25 June 2025 ## [EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Your yes is so valuable, you have to learn to protect it at all costs. Questions is, how? [Read the article](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Gamification-big.jpg?width=720&height=405&name=Gamification-big.jpg)](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget) 29 May 2025 ## [Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Outsmart your competitors without blowing your budget. The Growth Cheat Sheet reveals 5 marketing moves that drive ROI, win buy-in, and unlock smarter growth. [Read the article](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/how-much-should-you-spend-on-marketing.jpg?width=720&height=405&name=how-much-should-you-spend-on-marketing.jpg)](https://blog.hellostepchange.com/blog/marketing-budget) 24 April 2025 ## [Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/blog/marketing-budget) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Finalising your budget? Here's everything you need to know about marketing investments and optimising your marketing budget during a recession. [Read the article](https://blog.hellostepchange.com/blog/marketing-budget) [![New York's Times Square](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/ecommerce-marketing-automation.jpeg?width=720&height=405&name=ecommerce-marketing-automation.jpeg)](https://blog.hellostepchange.com/blog/presuasion-5-tactics-to-grab-attention-in-an-overloaded-world) 8 January 2025 ## [Pre-Suasion: 5 Tactics To Grab Attention in an Overloaded World](https://blog.hellostepchange.com/blog/presuasion-5-tactics-to-grab-attention-in-an-overloaded-world) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) Cut through the noise and win attention with 5 'Pre-Suasion' tactics in this exclusive interview with Dr. Robert Cialdini. [Read the article](https://blog.hellostepchange.com/blog/presuasion-5-tactics-to-grab-attention-in-an-overloaded-world) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/business-measures-that-matter.jpeg?width=720&height=405&name=business-measures-that-matter.jpeg)](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter) 31 January 2023 ## [3 Ways to Transform Board Meetings with Measures That Matter](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) Leave the busywork in 2022 and transform unproductive board meetings for the better by tracking the Measures That Matter to the board. [Read the article](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter) [![5 Steps to Link Your Marketing and Sales](https://blog.hellostepchange.com/hs-fs/hubfs/STEPCHANGE/Step_Change_Jun2016/download_1.jpg?width=720&height=405&name=download_1.jpg)](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales) 16 January 2023 ## [Funnel Metrics: 5 Steps to Link Your Marketing and Sales](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) Discover how you can use the Funnel Metrics tool to make the right strategic choices to deliver more qualified customers. [Read the article](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales) [![](https://blog.hellostepchange.com/hs-fs/hubfs/how-minds-change-wide.png?width=720&height=405&name=how-minds-change-wide.png)](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change) 19 October 2022 ## [Knowledge Nuggets: How Minds Change](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) In this Knowledge Nugget, discover the 5 key insights from David McRaney's new book "How Minds Change". [Read the article](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/future-of-real-estate.jpg?width=720&height=405&name=future-of-real-estate.jpg)](https://blog.hellostepchange.com/blog/3-reasons-why-the-future-of-business-is-green) 18 March 2022 ## [3 Reasons Why the Future of Business Is Green](https://blog.hellostepchange.com/blog/3-reasons-why-the-future-of-business-is-green) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Doing good for the environment is good for business. Here are 3 economic reasons why green is good. [Read the article](https://blog.hellostepchange.com/blog/3-reasons-why-the-future-of-business-is-green) [![Good Strategy](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/invest-in-strategy-brand.001.jpeg?width=720&height=405&name=invest-in-strategy-brand.001.jpeg)](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy) 8 December 2021 ## [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) A good strategy has a clear definition of the challenge, a defined approach, and a set of coordinated actions to achieve the goal. [Read the article](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy) [![why-strategic-plans-fail](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/why-strategic-plans-fail.jpeg?width=720&height=405&name=why-strategic-plans-fail.jpeg)](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail) 2 July 2021 ## [Why Do Strategic Plans Fail? 5 Mistakes And How To Counter Them](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Why do strategic plans fail? We explore the top 5 reasons why and how to solve them. [Read the article](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Step%20Change%20Ways%20of%20Being%202021.jpg?width=720&height=405&name=Step%20Change%20Ways%20of%20Being%202021.jpg)](https://blog.hellostepchange.com/blog/6-things-no-one-tells-you-about-culture) 7 April 2021 ## [6 Things No One Has Told You about Culture](https://blog.hellostepchange.com/blog/6-things-no-one-tells-you-about-culture) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Like strategy, culture can be easily misunderstood. In this article, get to know the key concepts surrounding culture and how they impact your business. [Read the article](https://blog.hellostepchange.com/blog/6-things-no-one-tells-you-about-culture) [![Creating Lightning Strike Moments in Marketing](https://blog.hellostepchange.com/hs-fs/hubfs/LightningBolt-1024x640.jpg?width=720&height=405&name=LightningBolt-1024x640.jpg)](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments) 17 February 2021 ## [6 Key Principles for Creating Lightning Strike Moments: Exponential Marketing](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) To be effective, businesses must focus on key, high-value moments in the customer journey. Here are 6 principles for creating Strike Moments. [Read the article](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments) [![navigating complexity scenario planning](https://blog.hellostepchange.com/hs-fs/hubfs/scenario_chess-1.jpeg?width=720&height=405&name=scenario_chess-1.jpeg)](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them) 25 September 2020 ## [Navigating Complexity: 5 Scenario Planning Mistakes & How To Stop Them](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) Learn about the scenario planning mistakes and how you can prevent them from misfiring your strategy so you can navigate complexity efficiently. [Read the article](https://blog.hellostepchange.com/blog/5-scenario-planning-mistakes-and-how-to-stop-them) [![che guevara history's greatest strategist](https://blog.hellostepchange.com/hs-fs/hubfs/photo-1565115982935-c8af03af6cbd.jpeg?width=720&height=405&name=photo-1565115982935-c8af03af6cbd.jpeg)](https://blog.hellostepchange.com/blog/v-che-guevara-0) 21 May 2020 ## [History’s Greatest Strategists: Che Guevara](https://blog.hellostepchange.com/blog/v-che-guevara-0) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) In this series, we use the Step Change creativity tool to explore how Che Guevara's strategies could be applied to tackle the challenges of COVID-19 [Read the article](https://blog.hellostepchange.com/blog/v-che-guevara-0) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202020-04-24%20at%201.30.19%20pm-1.png?width=720&height=405&name=Screen%20Shot%202020-04-24%20at%201.30.19%20pm-1.png)](https://blog.hellostepchange.com/blog/billgates-0-0) 12 May 2020 ## [History’s Greatest Strategists: Bill Gates](https://blog.hellostepchange.com/blog/billgates-0-0) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) In this series, we use the Step Change creativity tool to explore how Bill Gates' strategies could be applied to tackle the challenges of COVID-19 [Read the article](https://blog.hellostepchange.com/blog/billgates-0-0) [![](https://blog.hellostepchange.com/hs-fs/hubfs/maxresdefault.jpg?width=720&height=405&name=maxresdefault.jpg)](https://blog.hellostepchange.com/blog/historys-greatest-strategists-sun-tzu) 7 May 2020 ## [History’s Greatest Strategists: Sun Tzu](https://blog.hellostepchange.com/blog/historys-greatest-strategists-sun-tzu) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) This series uses the Step Change creativity tool to explore how Sun Tzu's timeless strategies could be applied to navigate the challenges of the COVID-19. [Read the article](https://blog.hellostepchange.com/blog/historys-greatest-strategists-sun-tzu) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202020-04-22%20at%208.15.55%20am-1.png?width=720&height=405&name=Screen%20Shot%202020-04-22%20at%208.15.55%20am-1.png)](https://blog.hellostepchange.com/blog/arnold-schwarzenegger-0) 23 April 2020 ## [History’s Greatest Strategists: Arnold Schwarzenegger](https://blog.hellostepchange.com/blog/arnold-schwarzenegger-0) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) In this series we use the Step Change creativity tool to show how some of history's greatest strategists might apply their strategies to the COVID crisis.  [Read the article](https://blog.hellostepchange.com/blog/arnold-schwarzenegger-0) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202020-04-17%20at%2011.09.20%20am-1.png?width=720&height=405&name=Screen%20Shot%202020-04-17%20at%2011.09.20%20am-1.png)](https://blog.hellostepchange.com/blog/horatio-nelson-0) 17 April 2020 ## [History’s Greatest Strategists: Admiral Horatio Nelson](https://blog.hellostepchange.com/blog/horatio-nelson-0) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) In this series we use the Step Change creativity tool to show how some of history's greatest strategists might apply their strategies to the Covid crisis.  [Read the article](https://blog.hellostepchange.com/blog/horatio-nelson-0) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/ecommerce-trends-2020.001.jpeg?width=720&height=405&name=ecommerce-trends-2020.001.jpeg)](https://blog.hellostepchange.com/blog/ecommerce-trends-2020) 23 January 2020 ## [Ecommerce Trends in 2020 and Their Marketing Implications](https://blog.hellostepchange.com/blog/ecommerce-trends-2020) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Find out the marketing implications of emerging ecommerce trends that every retailer needs to pay attention to for 2020 and beyond. [Read the article](https://blog.hellostepchange.com/blog/ecommerce-trends-2020) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/marketing-trends.001.jpeg?width=720&height=405&name=marketing-trends.001.jpeg)](https://blog.hellostepchange.com/blog/marketing-trends-2020) 10 January 2020 ## [Marketing Trends You Need to Know in 2020](https://blog.hellostepchange.com/blog/marketing-trends-2020) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) As we enter into a new decade, we share four important trends marketers need to keep their eyes on. [Read the article](https://blog.hellostepchange.com/blog/marketing-trends-2020) [![procurement-teams-marketing-agency.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/procurement-teams-marketing-agency.001.jpeg?width=720&height=405&name=procurement-teams-marketing-agency.001.jpeg)](https://blog.hellostepchange.com/blog/procurement-teams-and-marketing-agencies) 26 December 2019 ## [Addressing the Synergy Problem in Procurement Teams and Marketing Agencies](https://blog.hellostepchange.com/blog/procurement-teams-and-marketing-agencies) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Find out how procurement teams and marketing agencies can work better together to deliver value. [Read the article](https://blog.hellostepchange.com/blog/procurement-teams-and-marketing-agencies) [![accelerate-your-marketing-business-growth-2020](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/accelerate-your-marketing-business-growth-2020.jpeg?width=720&height=405&name=accelerate-your-marketing-business-growth-2020.jpeg)](https://blog.hellostepchange.com/blog/how-to-accelerate-your-marketing-for-business-growth) 19 December 2019 ## [How to Accelerate Your Marketing for Business Growth in 2020](https://blog.hellostepchange.com/blog/how-to-accelerate-your-marketing-for-business-growth) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Learn how to plan the right marketing strategy that helps you grow your business in 2020. [Read the article](https://blog.hellostepchange.com/blog/how-to-accelerate-your-marketing-for-business-growth) [![data-driven-creativity.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/data-driven-creativity.001.jpeg?width=720&height=405&name=data-driven-creativity.001.jpeg)](https://blog.hellostepchange.com/blog/data-driven-creativity) 21 November 2019 ## [Data-Driven Creativity](https://blog.hellostepchange.com/blog/data-driven-creativity) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Learn how data-driven creativity can help brands deliver value to their customers in specific touchpoints where they can make the most impact. [Read the article](https://blog.hellostepchange.com/blog/data-driven-creativity) [![making-customers-the-centre-of-your-digital-world.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/making-customers-the-centre-of-your-digital-world.001.jpeg?width=720&height=405&name=making-customers-the-centre-of-your-digital-world.001.jpeg)](https://blog.hellostepchange.com/blog/customer-centric-digital-transformation) 8 November 2019 ## [Customer-Centric Digital Transformation: Making Customers the Centre of Your Digital World](https://blog.hellostepchange.com/blog/customer-centric-digital-transformation) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Find out why understanding the needs of your customers is the key to the success of your digital strategy. [Read the article](https://blog.hellostepchange.com/blog/customer-centric-digital-transformation) [![Build-Your-Ecommerce-Brand-Online.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/Build-Your-Ecommerce-Brand-Online.001.jpeg?width=720&height=405&name=Build-Your-Ecommerce-Brand-Online.001.jpeg)](https://blog.hellostepchange.com/blog/build-ecommerce-brand-online-2019) 4 October 2019 ## [Strategies and Tactics to Build Your Ecommerce Brand Online in 2019](https://blog.hellostepchange.com/blog/build-ecommerce-brand-online-2019) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Implement one or more of these strategies and tactics to make your ecommerce brand stand out online. [Read the article](https://blog.hellostepchange.com/blog/build-ecommerce-brand-online-2019) [![predatory-marketing.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News-Events/predatory-marketing.001.jpeg?width=720&height=405&name=predatory-marketing.001.jpeg)](https://blog.hellostepchange.com/blog/predatory-marketing-masterclass) 30 September 2019 ## [You’re Invited: Predatory Marketing Masterclass](https://blog.hellostepchange.com/blog/predatory-marketing-masterclass) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Learn predatory marketing from one of Australia’s leading predatory and strategic marketers, Ashton Bishop. [Read the article](https://blog.hellostepchange.com/blog/predatory-marketing-masterclass) [![rebranding-your-business.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2-Story/rebranding-your-business.001.jpeg?width=720&height=405&name=rebranding-your-business.001.jpeg)](https://blog.hellostepchange.com/blog/how-to-rebrand-your-business) 27 September 2019 ## [How to Rebrand Your Business without Losing Customers](https://blog.hellostepchange.com/blog/how-to-rebrand-your-business) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) If you’re thinking about rebranding your business and worried about losing customers, here are some key insights you need to know. 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