--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | B2B Sales description: B2B Sales | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [![Step Change White Logo](https://blog.hellostepchange.com/hs-fs/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png?width=208&height=36&name=SC%20-%20Logo_Full%20-%20White%20+%20Colour.png)](http://www.hellostepchange.com/?__hstc=45788219.b3896949ac4325b4833c9f227aad12ee.1788765059220.1788765059220.1788765059220.1&__hssc=45788219.1.1788765059220&__hsfp=f27fa453a3b88fbe5f30c0a77d91c2c9) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [About](https://www.hellostepchange.com/about/) - [Careers](https://www.hellostepchange.com/careers/) - [Services](https://www.hellostepchange.com/about/) - [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) - [Brand and Messaging](https://www.hellostepchange.com/cut-through-brand-stories/) - [Marketing Plans](https://www.hellostepchange.com/practical-marketing-plans/) - [Business Strategies](https://www.hellostepchange.com/agile-business-strategies/) - [Value Propositions](https://www.hellostepchange.com/value-propositions/) - [Content](https://www.hellostepchange.com/content-production/) - [Predatory Marketing](https://www.hellostepchange.com/predatory-marketing-2/) - [Work](http://www.hellostepchange.com/work/) - [Testimonials](https://www.hellostepchange.com/testimonials/) - [Speaking](https://www.hellostepchange.com/speaking/) - [Blog](https://blog.hellostepchange.com/blog/) - [History's Greatest Strategists](https://info.hellostepchange.com/hgs) - [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Digital](https://blog.hellostepchange.com/blog/topic/digital) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Contact](https://www.hellostepchange.com/contact/) - [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655) # The Step Change Blog The latest thinking on business, strategy, marketing and sales [Subscribe Now](http://www.hellostepchange.com/blog-subscription) [November 22, 2023](https://blog.hellostepchange.com/blog/4-smart-ways-to-speed-up-your-sales-cycle-effectively) ## [4 Smart Ways to Speed Up Your Sales Cycle Effectively](https://blog.hellostepchange.com/blog/4-smart-ways-to-speed-up-your-sales-cycle-effectively) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Sales](https://blog.hellostepchange.com/blog/topic/sales), [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making), [Marketing Automation](https://blog.hellostepchange.com/blog/topic/marketing-automation), [Alignment](https://blog.hellostepchange.com/blog/topic/alignment), [Brand Positioning](https://blog.hellostepchange.com/blog/topic/brand-positioning), [Sales Strategy](https://blog.hellostepchange.com/blog/topic/sales-strategy), [Marketing Funnel](https://blog.hellostepchange.com/blog/topic/marketing-funnel) [![4 Smart Ways to Speed Up Your Sales Cycle Effectively](https://blog.hellostepchange.com/hubfs/BLOG/Posts/HowToSell/speed-up-the-sales-cycle.jpeg "4 Smart Ways to Speed Up Your Sales Cycle Effectively")](https://blog.hellostepchange.com/blog/4-smart-ways-to-speed-up-your-sales-cycle-effectively) Convert sales-qualified leads to real customers effectively using these four tips. [Read Further](https://blog.hellostepchange.com/blog/4-smart-ways-to-speed-up-your-sales-cycle-effectively) [April 12, 2019](https://blog.hellostepchange.com/blog/b2b-personalisation) ## [B2B Personalisation: What Do Customers Really Want?](https://blog.hellostepchange.com/blog/b2b-personalisation) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) [![B2B Personalisation: What Do Customers Really Want?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/b2b-personalisation.jpg "B2B Personalisation: What Do Customers Really Want?")](https://blog.hellostepchange.com/blog/b2b-personalisation) Personalised customer experience is no longer a rarity that’s saved for the top companies; instead, it’s the new digital imperative for businesses of all industries and sizes. B2B buyers now expect to experience a one-to-one experience at some point during their purchasing journey. However, delivering on this expectation is an entirely different challenge that has left many businesses struggling to connect. [Read Further](https://blog.hellostepchange.com/blog/b2b-personalisation) [March 26, 2019](https://blog.hellostepchange.com/blog/targeting-strategy-using-predatory-targeting-to-drive-business-results) ## [Targeting Strategy: Using Predatory Targeting to Drive Business Results](https://blog.hellostepchange.com/blog/targeting-strategy-using-predatory-targeting-to-drive-business-results) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) [![Targeting Strategy: Using Predatory Targeting to Drive Business Results](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/predatory-targeting.jpeg "Targeting Strategy: Using Predatory Targeting to Drive Business Results")](https://blog.hellostepchange.com/blog/targeting-strategy-using-predatory-targeting-to-drive-business-results) There are many ways and combinations for targeting strategies. In this video, our Founding Partner talks about the most powerful one — a framework for thinking like a predator. [Read Further](https://blog.hellostepchange.com/blog/targeting-strategy-using-predatory-targeting-to-drive-business-results) [November 14, 2018](https://blog.hellostepchange.com/blog/the-industry-average-b2b-sales-cycle-length) ## [The Industry Average B2B Sales Cycle Length](https://blog.hellostepchange.com/blog/the-industry-average-b2b-sales-cycle-length) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) [![The Industry Average B2B Sales Cycle Length](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/average-sales-cycle-time.jpg "The Industry Average B2B Sales Cycle Length")](https://blog.hellostepchange.com/blog/the-industry-average-b2b-sales-cycle-length) If you aren’t converting the leads you need, it could be an issue with your sales cycle. [Read Further](https://blog.hellostepchange.com/blog/the-industry-average-b2b-sales-cycle-length) [August 31, 2018](https://blog.hellostepchange.com/blog/why-your-sales-team-need-marketing-automation-and-content-marketing-to-close-more-deals) ## [Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals](https://blog.hellostepchange.com/blog/why-your-sales-team-need-marketing-automation-and-content-marketing-to-close-more-deals) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Content Marketing](https://blog.hellostepchange.com/blog/topic/content-marketing) [![Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/sales-team-marketing-automation-content-marketing.jpg "Why Your Sales Team Need Marketing Automation and Content Marketing to Close More Deals")](https://blog.hellostepchange.com/blog/why-your-sales-team-need-marketing-automation-and-content-marketing-to-close-more-deals) It’s time your marketing and sales teams work side by side. The best way to do that? Marketing automation and content marketing. [Read Further](https://blog.hellostepchange.com/blog/why-your-sales-team-need-marketing-automation-and-content-marketing-to-close-more-deals) [November 23, 2017](https://blog.hellostepchange.com/blog/negotiation-styles-how-would-you-negotiate-with-bruce-lee) ## [Negotiation Styles: How Would You Negotiate with Bruce Lee?](https://blog.hellostepchange.com/blog/negotiation-styles-how-would-you-negotiate-with-bruce-lee) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) [![Negotiation Styles: How Would You Negotiate with Bruce Lee?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/B2B_Sales/negotiation-styles.png "Negotiation Styles: How Would You Negotiate with Bruce Lee?")](https://blog.hellostepchange.com/blog/negotiation-styles-how-would-you-negotiate-with-bruce-lee) Negotiation is part and parcel of life and particularly in business. No matter which stage you are at in any business deal, you are bound to meet different stakeholders who will challenge your negotiation skills. It’s not a one-size-fits-all approach. To be effective, you need to think about how best to approach your business deals. [Read Further](https://blog.hellostepchange.com/blog/negotiation-styles-how-would-you-negotiate-with-bruce-lee) [July 20, 2017](https://blog.hellostepchange.com/blog/the-4cs-of-qualifying-upfront) ## [The 4Cs of Qualifying Upfront](https://blog.hellostepchange.com/blog/the-4cs-of-qualifying-upfront) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Scale](https://blog.hellostepchange.com/blog/topic/scale) [![The 4Cs of Qualifying Upfront](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/qualifying-upfront.jpg "The 4Cs of Qualifying Upfront")](https://blog.hellostepchange.com/blog/the-4cs-of-qualifying-upfront) Your success in sales depends on how effective your qualification process is. Your ability to find a prospect that is a good fit for your business can make or break your business. It’s crucial to nail this because once the prospect becomes a delighted customer, it doesn’t just mean profit — it could also mean a possibility of a repeat sale, more referrals, or the chance to upsell or cross-sell. In two minutes, I will walk you through an easy-to-remember framework to qualify the sale upfront. [Read Further](https://blog.hellostepchange.com/blog/the-4cs-of-qualifying-upfront) [July 12, 2017](https://blog.hellostepchange.com/blog/when-is-it-right-to-speed-up-the-sale) ## [When Is It Right to Speed Up the Sale?](https://blog.hellostepchange.com/blog/when-is-it-right-to-speed-up-the-sale) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [2 Minutes On](https://blog.hellostepchange.com/blog/topic/2-minutes-on) [![When Is It Right to Speed Up the Sale?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/speed-up-the-sale.jpg "When Is It Right to Speed Up the Sale?")](https://blog.hellostepchange.com/blog/when-is-it-right-to-speed-up-the-sale) Having a no-brainer business case doesn’t always happen, and getting one that’s 10 out of 10 in every area is like Nirvana — it’s a beautiful time for the client and for us. In less than two minutes, I share the criteria for when it’s absolutely right to speed up the sale and what this means for your clients and for your business development team. [Read Further](https://blog.hellostepchange.com/blog/when-is-it-right-to-speed-up-the-sale) [July 12, 2017](https://blog.hellostepchange.com/blog/when-is-it-right-to-slow-down-the-sale) ## [When Is It Right to Slow Down the Sale?](https://blog.hellostepchange.com/blog/when-is-it-right-to-slow-down-the-sale) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) [![When Is It Right to Slow Down the Sale?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/slow-down-a-sale.jpg "When Is It Right to Slow Down the Sale?")](https://blog.hellostepchange.com/blog/when-is-it-right-to-slow-down-the-sale) Slowing down the sale isn’t right for every product, every consumer, every category, or every business model, and it’s certainly not right for every situation. But time and time again, there’s value left on the table on both sides — the buyer and the seller. In two minutes, I’ll answer the question, “When is the right time to slow down a sale?” [Read Further](https://blog.hellostepchange.com/blog/when-is-it-right-to-slow-down-the-sale) [June 13, 2017](https://blog.hellostepchange.com/blog/2-minutes-on-amplifying-the-sale-part-2) ## [2 Minutes on Amplifying the Sale (Part 2)](https://blog.hellostepchange.com/blog/2-minutes-on-amplifying-the-sale-part-2) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [2 Minutes On](https://blog.hellostepchange.com/blog/topic/2-minutes-on), [Scale](https://blog.hellostepchange.com/blog/topic/scale) [![2 Minutes on Amplifying the Sale (Part 2)](https://blog.hellostepchange.com/hubfs/BLOG/Posts/3-Scale/amplifying-the-sale.jpg "2 Minutes on Amplifying the Sale (Part 2)")](https://blog.hellostepchange.com/blog/2-minutes-on-amplifying-the-sale-part-2) Does your arsenal contain great, effective tools to help you boost sales in your business? This is the second part of the 2 Minutes On series called Amplifying the Sale, and here I’m giving away four of the seven tools and foundations as a checklist so you can work out where your next opportunity is. [Read Further](https://blog.hellostepchange.com/blog/2-minutes-on-amplifying-the-sale-part-2) [April 28, 2017](https://blog.hellostepchange.com/blog/2-minutes-on-amplifying-the-sale-part-1) ## [2 Minutes on Amplifying the Sale (Part 1)](https://blog.hellostepchange.com/blog/2-minutes-on-amplifying-the-sale-part-1) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [2 Minutes On](https://blog.hellostepchange.com/blog/topic/2-minutes-on), [Scale](https://blog.hellostepchange.com/blog/topic/scale) [![2 Minutes on Amplifying the Sale (Part 1)](https://blog.hellostepchange.com/hubfs/BLOG/Posts/B2B_Sales/amplifying-the-sale.jpg "2 Minutes on Amplifying the Sale (Part 1)")](https://blog.hellostepchange.com/blog/2-minutes-on-amplifying-the-sale-part-1) We’ve been building bespoke customer journeys in B2B and consultative sales across all industries the government recognises. And this is what we found: it doesn’t matter what industry you’re in, the same seven fundamental areas keep coming up time and time again as foundations for optimising your sale. [Read Further](https://blog.hellostepchange.com/blog/2-minutes-on-amplifying-the-sale-part-1) [January 24, 2017](https://blog.hellostepchange.com/blog/2-minutes-on-the-killer-3-in-b2b-part-3/3-speed-of-response) ## [2 Minutes on the Killer 3 in B2B (Part 3/3): Speed of Response](https://blog.hellostepchange.com/blog/2-minutes-on-the-killer-3-in-b2b-part-3/3-speed-of-response) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [2 Minutes On](https://blog.hellostepchange.com/blog/topic/2-minutes-on) [![2 Minutes on the Killer 3 in B2B (Part 3/3): Speed of Response](https://blog.hellostepchange.com/hubfs/BLOG/Posts/B2B_Sales/speed-of-response.jpg "2 Minutes on the Killer 3 in B2B (Part 3/3): Speed of Response")](https://blog.hellostepchange.com/blog/2-minutes-on-the-killer-3-in-b2b-part-3/3-speed-of-response) More than 70% of new business goes to the company that responds to lead queries in a timely manner. What do you need to do to speed up how you respond to your leads? Jeff Cooper answers this question in this two-minute video. [Read Further](https://blog.hellostepchange.com/blog/2-minutes-on-the-killer-3-in-b2b-part-3/3-speed-of-response) [December 21, 2016](https://blog.hellostepchange.com/blog/2-minutes-on-the-killer-3-in-b2b-part-2/3-engagement) ## [2 Minutes on the Killer 3 in B2B (Part 2/3): Engagement](https://blog.hellostepchange.com/blog/2-minutes-on-the-killer-3-in-b2b-part-2/3-engagement) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [2 Minutes On](https://blog.hellostepchange.com/blog/topic/2-minutes-on) [![2 Minutes on the Killer 3 in B2B (Part 2/3): Engagement](https://blog.hellostepchange.com/hubfs/BLOG/Posts/B2B_Sales/engagement1.jpg "2 Minutes on the Killer 3 in B2B (Part 2/3): Engagement")](https://blog.hellostepchange.com/blog/2-minutes-on-the-killer-3-in-b2b-part-2/3-engagement) Winning clients doesn’t just involve knowledge and rational data. [Read Further](https://blog.hellostepchange.com/blog/2-minutes-on-the-killer-3-in-b2b-part-2/3-engagement) [November 16, 2016](https://blog.hellostepchange.com/blog/frequency-and-depth-of-relationship) ## [2 Minutes on the Killer 3 in B2B (Part 1/3): Frequency and Depth of Relationship](https://blog.hellostepchange.com/blog/frequency-and-depth-of-relationship) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [2 Minutes On](https://blog.hellostepchange.com/blog/topic/2-minutes-on) [![2 Minutes on the Killer 3 in B2B (Part 1/3): Frequency and Depth of Relationship](https://blog.hellostepchange.com/hubfs/BLOG/Posts/B2B_Sales/CRM.jpeg "2 Minutes on the Killer 3 in B2B (Part 1/3): Frequency and Depth of Relationship")](https://blog.hellostepchange.com/blog/frequency-and-depth-of-relationship) How effective are your sales touchpoints? How many stakeholders should a B2B sales consultant need to engage with? The first of the three-part series called "The Killer 3 in B2B" will answer these questions. [Read Further](https://blog.hellostepchange.com/blog/frequency-and-depth-of-relationship) [September 1, 2016](https://blog.hellostepchange.com/blog/b2b-sales-get-the-chief-decision-makers-on-board) ## [B2B Sales: Get the Chief Decision Makers On Board](https://blog.hellostepchange.com/blog/b2b-sales-get-the-chief-decision-makers-on-board) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) [![B2B Sales: Get the Chief Decision Makers On Board](https://blog.hellostepchange.com/hubfs/BLOG/Posts/HowToSell/boardroom.jpeg "B2B Sales: Get the Chief Decision Makers On Board")](https://blog.hellostepchange.com/blog/b2b-sales-get-the-chief-decision-makers-on-board) Watch: Our Founding Partner, Jeff Cooper, reveals the one thing that could help you win over your prospect client. [Read Further](https://blog.hellostepchange.com/blog/b2b-sales-get-the-chief-decision-makers-on-board) [August 24, 2016](https://blog.hellostepchange.com/blog/b2b-sales-understanding-your-customers-and-using-the-marketing-funnel-effectively) ## [B2B Sales: Understanding Your Customers and Using the Marketing Funnel Effectively](https://blog.hellostepchange.com/blog/b2b-sales-understanding-your-customers-and-using-the-marketing-funnel-effectively) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) [![B2B Sales: Understanding Your Customers and Using the Marketing Funnel Effectively](https://blog.hellostepchange.com/hubfs/BLOG/Posts/HowToSell/buildings-b2b.jpeg "B2B Sales: Understanding Your Customers and Using the Marketing Funnel Effectively")](https://blog.hellostepchange.com/blog/b2b-sales-understanding-your-customers-and-using-the-marketing-funnel-effectively) Step Change Founding Partner, Jeff Cooper, explains how vital understanding customers are and how the funnel metrics works. [Read Further](https://blog.hellostepchange.com/blog/b2b-sales-understanding-your-customers-and-using-the-marketing-funnel-effectively) [August 17, 2016](https://blog.hellostepchange.com/blog/4-things-b2b-salespeople-need-to-stop-believing) ## [4 Things B2B Salespeople Need to Stop Believing](https://blog.hellostepchange.com/blog/4-things-b2b-salespeople-need-to-stop-believing) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Popular Posts](https://blog.hellostepchange.com/blog/topic/popular-posts) [![4 Things B2B Salespeople Need to Stop Believing](https://blog.hellostepchange.com/hubfs/BLOG/Posts/HowToSell/slow.jpeg "4 Things B2B Salespeople Need to Stop Believing")](https://blog.hellostepchange.com/blog/4-things-b2b-salespeople-need-to-stop-believing) WATCH: Step Change Founding Partner, Jeff Cooper, on the four myths in B2B that salespeople need to know. [Read Further](https://blog.hellostepchange.com/blog/4-things-b2b-salespeople-need-to-stop-believing) [August 9, 2016](https://blog.hellostepchange.com/blog/11-tips-and-tricks-every-b2b-consultant-needs-to-have-to-get-it-right) ## [11 Tips and Tricks Every B2B Consultant Needs to Know to Get It Right](https://blog.hellostepchange.com/blog/11-tips-and-tricks-every-b2b-consultant-needs-to-have-to-get-it-right) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) [![11 Tips and Tricks Every B2B Consultant Needs to Know to Get It Right](https://blog.hellostepchange.com/hubfs/BLOG/Posts/HowToSell/tips-for-b2b-consultant.jpeg "11 Tips and Tricks Every B2B Consultant Needs to Know to Get It Right")](https://blog.hellostepchange.com/blog/11-tips-and-tricks-every-b2b-consultant-needs-to-have-to-get-it-right) Win clients with these powerful tips and tricks, brought to you by our Founding Partner, Jeff Cooper. [Read Further](https://blog.hellostepchange.com/blog/11-tips-and-tricks-every-b2b-consultant-needs-to-have-to-get-it-right) [August 4, 2016](https://blog.hellostepchange.com/blog/writing-an-effective-sales-proposal) ## [Writing an Effective Sales Proposal](https://blog.hellostepchange.com/blog/writing-an-effective-sales-proposal) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) [![Writing an Effective Sales Proposal](https://blog.hellostepchange.com/hubfs/BLOG/Posts/HowToSell/StepChange-SalesProposal.jpg "Writing an Effective Sales Proposal")](https://blog.hellostepchange.com/blog/writing-an-effective-sales-proposal) Write an effective and persuasive sales proposal by learning these five important tips from our Founding Partner, Jeffrey Cooper. [Read Further](https://blog.hellostepchange.com/blog/writing-an-effective-sales-proposal) [July 14, 2016](https://blog.hellostepchange.com/blog/b2b-sales-importance-of-the-proposal) ## [B2B Sales: Importance of the proposal](https://blog.hellostepchange.com/blog/b2b-sales-importance-of-the-proposal) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) [![B2B Sales: Importance of the proposal](https://blog.hellostepchange.com/hubfs/SC_BLOG/Subscription_Photos/B2B_Proposal.png "B2B Sales: Importance of the proposal")](https://blog.hellostepchange.com/blog/b2b-sales-importance-of-the-proposal) Learn about the benefits of the sales proposal and how you can maximise yours for success [Read Further](https://blog.hellostepchange.com/blog/b2b-sales-importance-of-the-proposal) [May 18, 2016](https://blog.hellostepchange.com/blog/b2b-sales-perfecting-each-touch-point) ## [B2B Sales Video: Perfecting Each Touchpoint](https://blog.hellostepchange.com/blog/b2b-sales-perfecting-each-touch-point) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) [![B2B Sales Video: Perfecting Each Touchpoint](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/photo-1413919873593-061d76ec8452.jpg "B2B Sales Video: Perfecting Each Touchpoint")](https://blog.hellostepchange.com/blog/b2b-sales-perfecting-each-touch-point) Learn the best way to interact with clients to ensure you make the sale every time [Read Further](https://blog.hellostepchange.com/blog/b2b-sales-perfecting-each-touch-point) [May 6, 2016](https://blog.hellostepchange.com/blog/introduction-to-b2b) ## [Three B2B Sales Tactics: An Introduction To B2B Sales](https://blog.hellostepchange.com/blog/introduction-to-b2b) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Sales](https://blog.hellostepchange.com/blog/topic/sales), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) [![Three B2B Sales Tactics: An Introduction To B2B Sales](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/ToyOptions.jpg "Three B2B Sales Tactics: An Introduction To B2B Sales")](https://blog.hellostepchange.com/blog/introduction-to-b2b) Learn three key insights in B2B marketing and the tactics you can use to close the sale [Read Further](https://blog.hellostepchange.com/blog/introduction-to-b2b) [March 18, 2016](https://blog.hellostepchange.com/blog/virtual-reality-transforming-marketing) ## [How Virtual Reality Is Already Transforming Your Competitors' Marketing](https://blog.hellostepchange.com/blog/virtual-reality-transforming-marketing) [Technology](https://blog.hellostepchange.com/blog/topic/technology), [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Virtual Reality](https://blog.hellostepchange.com/blog/topic/virtual-reality) [![How Virtual Reality Is Already Transforming Your Competitors' Marketing](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/virtualreality.jpg "How Virtual Reality Is Already Transforming Your Competitors' Marketing")](https://blog.hellostepchange.com/blog/virtual-reality-transforming-marketing) Virtual reality is already changing the way marketing is done. Learn how you can incorporate virtual reality in your strategy to remain competitive. [Read Further](https://blog.hellostepchange.com/blog/virtual-reality-transforming-marketing) [February 23, 2016](https://blog.hellostepchange.com/blog/writing-sales-emails) ## [Never be ignored again - How to write a persuasive sales email](https://blog.hellostepchange.com/blog/writing-sales-emails) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Email Sales](https://blog.hellostepchange.com/blog/topic/email-sales), [SalesITV](https://blog.hellostepchange.com/blog/topic/salesitv), [Dean Mannix](https://blog.hellostepchange.com/blog/topic/dean-mannix), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Increase Sales](https://blog.hellostepchange.com/blog/topic/increase-sales), [Selling Persuasively](https://blog.hellostepchange.com/blog/topic/selling-persuasively) [![Never be ignored again - How to write a persuasive sales email](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/neverbeignored.jpg "Never be ignored again - How to write a persuasive sales email")](https://blog.hellostepchange.com/blog/writing-sales-emails) Have your sales emails ever been ignored? Dean Mannix from SalesITV details how to make your sales emails stand out. [Read Further](https://blog.hellostepchange.com/blog/writing-sales-emails) [February 12, 2016](https://blog.hellostepchange.com/blog/keeping-your-database-healthy) ## [Big data or bad data? Keeping your database healthy](https://blog.hellostepchange.com/blog/keeping-your-database-healthy) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Email Sales](https://blog.hellostepchange.com/blog/topic/email-sales), [CRM](https://blog.hellostepchange.com/blog/topic/crm), [Re-engage Database](https://blog.hellostepchange.com/blog/topic/re-engage-database), [Database](https://blog.hellostepchange.com/blog/topic/database) [![Big data or bad data? Keeping your database healthy](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/photo-todd-quackenbush-n-124.jpeg "Big data or bad data? 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[Read Further](https://blog.hellostepchange.com/blog/keeping-your-database-healthy) [February 1, 2016](https://blog.hellostepchange.com/blog/why-steve-jobs-killed-70-of-apples-products-a-lesson-on-range-architecture) ## [Why Steve Jobs Killed 70% of Apple’s Products : Know here](https://blog.hellostepchange.com/blog/why-steve-jobs-killed-70-of-apples-products-a-lesson-on-range-architecture) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Steve Jobs](https://blog.hellostepchange.com/blog/topic/steve-jobs), [Branding](https://blog.hellostepchange.com/blog/topic/branding), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Range Architecture](https://blog.hellostepchange.com/blog/topic/range-architecture) [![Why Steve Jobs Killed 70% of Apple’s Products : Know here](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/photo-1418225162054-0f773a996f9e.jpg "Why Steve Jobs Killed 70% of Apple’s Products : Know here")](https://blog.hellostepchange.com/blog/why-steve-jobs-killed-70-of-apples-products-a-lesson-on-range-architecture) Learn from Steve Jobs about how to apply range architecture in your business and the importance of simplicity... 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[Read Further](https://blog.hellostepchange.com/blog/re-engage-your-existing-database-and-increase-your-sales-potential) [November 6, 2015](https://blog.hellostepchange.com/blog/whats-the-best-way-to-promote-a-new-service) ## [What's the best way to promote a new service?](https://blog.hellostepchange.com/blog/whats-the-best-way-to-promote-a-new-service) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Blue Print](https://blog.hellostepchange.com/blog/topic/blue-print), [Stump the Strategist](https://blog.hellostepchange.com/blog/topic/stump-the-strategist), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) [![What's the best way to promote a new service?](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/PostIts.jpg "What's the best way to promote a new service?")](https://blog.hellostepchange.com/blog/whats-the-best-way-to-promote-a-new-service) Discover the best way to promote your new in-house service in under nine minutes with Stump the Strategist. [Read Further](https://blog.hellostepchange.com/blog/whats-the-best-way-to-promote-a-new-service) [October 30, 2015](https://blog.hellostepchange.com/blog/how-do-i-sell-my-product-to-customers-who-are-busy-or-hard-to-reach) ## [How do I sell my product to customers who are busy or hard to reach?](https://blog.hellostepchange.com/blog/how-do-i-sell-my-product-to-customers-who-are-busy-or-hard-to-reach) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Blue Print](https://blog.hellostepchange.com/blog/topic/blue-print), [Stump the Strategist](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) [![How do I sell my product to customers who are busy or hard to reach?](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/Desktop.jpg "How do I sell my product to customers who are busy or hard to reach?")](https://blog.hellostepchange.com/blog/how-do-i-sell-my-product-to-customers-who-are-busy-or-hard-to-reach) In just nine minutes our strategists will help you grab the attention of your busy customers. Click here to watch! [Read Further](https://blog.hellostepchange.com/blog/how-do-i-sell-my-product-to-customers-who-are-busy-or-hard-to-reach) [October 23, 2015](https://blog.hellostepchange.com/blog/how-can-social-media-be-used-to-attract-more-customers) ## [How can social media be used to attract more customers?](https://blog.hellostepchange.com/blog/how-can-social-media-be-used-to-attract-more-customers) [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales), [Branding](https://blog.hellostepchange.com/blog/topic/branding), [Stump the Strategist](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) [![How can social media be used to attract more customers?](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/attract-more-customers.jpg "How can social media be used to attract more customers?")](https://blog.hellostepchange.com/blog/how-can-social-media-be-used-to-attract-more-customers) If you're thinking about using social media, take a look at this video with our expert strategists. 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