--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Digital, Technology & AI (4) description: Digital, Technology & AI | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes (4) image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [Skip to content](https://blog.hellostepchange.com/blog/topic/digital-technology-ai/page/4#main) [![Step 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)](https://www.hellostepchange.com/) 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Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) Topic # Digital, Technology & AI [![content-marketing-roundup](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/content-marketing-roundup.jpeg?width=720&height=405&name=content-marketing-roundup.jpeg)](https://blog.hellostepchange.com/blog/content-marketing-roundup) 10 April 2018 ## [The Content Marketing Roundup: 20 Stats, Tips, and Trends in 2019 \[UPDATED\]](https://blog.hellostepchange.com/blog/content-marketing-roundup) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Here’s a roundup of statistics, content marketing tips, and content trends to fire up your content marketing endeavour this year. [Read the article](https://blog.hellostepchange.com/blog/content-marketing-roundup) [![content-marketing-funnel-template](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/content-marketing-funnel-template.png?width=720&height=405&name=content-marketing-funnel-template.png)](https://blog.hellostepchange.com/blog/the-content-marketing-funnel-playbook) 5 April 2018 ## [The Content Marketing Funnel Playbook: A Systematic Approach to Promoting Your Brand](https://blog.hellostepchange.com/blog/the-content-marketing-funnel-playbook) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Having a content marketing funnel playbook is a proven strategy for boosting both awareness of and engagement with your company. [Read the article](https://blog.hellostepchange.com/blog/the-content-marketing-funnel-playbook) [![illos@2x](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/digital-marketing-kpis.png?width=720&height=405&name=digital-marketing-kpis.png)](https://blog.hellostepchange.com/blog/digital-marketing-kpis-you-should-be-tracking) 29 March 2018 ## [Digital Marketing KPIs You Should be Tracking](https://blog.hellostepchange.com/blog/digital-marketing-kpis-you-should-be-tracking) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Understanding the key digital marketing KPIs and metrics you need for performance tracking throughout all your digital assets and channels. [Read the article](https://blog.hellostepchange.com/blog/digital-marketing-kpis-you-should-be-tracking) [![email-analytics-email-marketing-metrics01.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/email-analytics-email-marketing-metrics01.001.png?width=720&height=405&name=email-analytics-email-marketing-metrics01.001.png)](https://blog.hellostepchange.com/blog/email-analytics-5-email-marketing-metrics) 28 March 2018 ## [Email Analytics: 5 Email Marketing Metrics You Need to Measure Your Success](https://blog.hellostepchange.com/blog/email-analytics-5-email-marketing-metrics) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Learn about the 5 email marketing metrics and how you can use it in your email analytics. [Read the article](https://blog.hellostepchange.com/blog/email-analytics-5-email-marketing-metrics) [![digital-in-the-government](https://blog.hellostepchange.com/hs-fs/hubfs/digital-in-the-government.jpeg?width=720&height=405&name=digital-in-the-government.jpeg)](https://blog.hellostepchange.com/blog/who-says-you-cant-use-digital-in-government) 1 March 2018 ## [Using digital marketing to acquire Government contracts.](https://blog.hellostepchange.com/blog/who-says-you-cant-use-digital-in-government) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Here’s why we think digital marketing techniques can work targeting government. [Read the article](https://blog.hellostepchange.com/blog/who-says-you-cant-use-digital-in-government) [![where-CEOs-invest-for-growth-2018](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/where-CEOs-invest-for-growth-2018.jpg?width=720&height=405&name=where-CEOs-invest-for-growth-2018.jpg)](https://blog.hellostepchange.com/blog/where-do-ceos-plan-to-invest-for-growth-in-2018) 22 February 2018 ## [Where Do CEOs Plan to Invest for Growth in 2018?](https://blog.hellostepchange.com/blog/where-do-ceos-plan-to-invest-for-growth-in-2018) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) We conducted a survey to find out where senior executives want to invest for growth in 2018. [Read the article](https://blog.hellostepchange.com/blog/where-do-ceos-plan-to-invest-for-growth-in-2018) [![digital-marketing-campaign](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/digital-marketing-campaign.png?width=720&height=405&name=digital-marketing-campaign.png)](https://blog.hellostepchange.com/blog/what-makes-a-great-digital-marketing-campaign) 16 February 2018 ## [What Makes a Great Digital Marketing Campaign?](https://blog.hellostepchange.com/blog/what-makes-a-great-digital-marketing-campaign) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) In a competitive digital environment, lacking a solid marketing campaign is a missed opportunity to attract new leads and engage your audience. [Read the article](https://blog.hellostepchange.com/blog/what-makes-a-great-digital-marketing-campaign) [![content-engagement](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/content-engagement.jpeg?width=720&height=405&name=content-engagement.jpeg)](https://blog.hellostepchange.com/blog/the-hierarchy-of-content-engagement) 1 February 2018 ## [The Hierarchy of Content Engagement](https://blog.hellostepchange.com/blog/the-hierarchy-of-content-engagement) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) With today’s digital content overload, understanding how the content engagement hierarchy works will help you get your audience to convert. [Read the article](https://blog.hellostepchange.com/blog/the-hierarchy-of-content-engagement) [![customer-strategy-and-design](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/customer-strategy-and-design.jpg?width=720&height=405&name=customer-strategy-and-design.jpg)](https://blog.hellostepchange.com/blog/transform-your-ux-design-through-a-customer-centric-strategy) 25 January 2018 ## [Transform Your UX Design through a Customer-Centric Strategy](https://blog.hellostepchange.com/blog/transform-your-ux-design-through-a-customer-centric-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) The digital landscape is gearing towards designing for the user experience with key players pushing for customer centricity to achieve the best online experience ever. [Read the article](https://blog.hellostepchange.com/blog/transform-your-ux-design-through-a-customer-centric-strategy) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/web-conversion-calls-to-action.jpg?width=720&height=405&name=web-conversion-calls-to-action.jpg)](https://blog.hellostepchange.com/blog/business-strategy-data-driven) 1 January 2018 ## [How to Develop a Data-Driven Business Strategy - Agency](https://blog.hellostepchange.com/blog/business-strategy-data-driven) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) How do you embed data-driven business strategies? Here are some points that will help drive data-driven decisions. [Read the article](https://blog.hellostepchange.com/blog/business-strategy-data-driven) [![Artboard 1 copy@2x (1).png](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/Artboard%201%20copy@2x%20(1).png?width=720&height=405&name=Artboard%201%20copy@2x%20(1).png)](https://blog.hellostepchange.com/blog/what-cmos-need-to-know-about-digital-marketing) 30 November 2017 ## [What CMOs Need to Know about Digital Marketing](https://blog.hellostepchange.com/blog/what-cmos-need-to-know-about-digital-marketing) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) In the coming years, optimising the customer experience should be at the heart of every digital strategy. [Read the article](https://blog.hellostepchange.com/blog/what-cmos-need-to-know-about-digital-marketing) [![Trends in 2018@2x.png](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/Trends%20in%202018@2x.png?width=720&height=405&name=Trends%20in%202018@2x.png)](https://blog.hellostepchange.com/blog/23-digital-marketing-trends-to-help-challengers-plan-for-2018) 24 November 2017 ## [23 Digital Marketing Trends to Help Challengers Plan for 2018](https://blog.hellostepchange.com/blog/23-digital-marketing-trends-to-help-challengers-plan-for-2018) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Plan your digital marketing strategy next year with these trends in mind. [Read the article](https://blog.hellostepchange.com/blog/23-digital-marketing-trends-to-help-challengers-plan-for-2018) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/reporting-on-digital-performance-to-the-board.jpg?width=720&height=405&name=reporting-on-digital-performance-to-the-board.jpg)](https://blog.hellostepchange.com/blog/reporting-on-digital-performance-to-the-board) 6 October 2017 ## [Reporting on Digital Performance to the Board](https://blog.hellostepchange.com/blog/reporting-on-digital-performance-to-the-board) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Learn how a digital performance report can educate the board and help improve your business. [Read the article](https://blog.hellostepchange.com/blog/reporting-on-digital-performance-to-the-board) [![war-for-attention.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/war-for-attention.jpg?width=720&height=405&name=war-for-attention.jpg)](https://blog.hellostepchange.com/blog/the-war-for-attention-how-world-class-brands-stand-out) 12 September 2017 ## [The War for Attention: How World-Class Brands Stand Out](https://blog.hellostepchange.com/blog/the-war-for-attention-how-world-class-brands-stand-out) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Learn how to nail your content marketing strategy and win the war for attention. [Read the article](https://blog.hellostepchange.com/blog/the-war-for-attention-how-world-class-brands-stand-out) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/marketing-development-funds.jpg?width=720&height=405&name=marketing-development-funds.jpg)](https://blog.hellostepchange.com/blog/full-use-of-mdf-how-to-make-the-most-of-joint-marketing-funds) 14 August 2017 ## [Full Use of MDF: How to Make the Most of Joint Marketing Funds](https://blog.hellostepchange.com/blog/full-use-of-mdf-how-to-make-the-most-of-joint-marketing-funds) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Co-op and marketing development funds total $50B annually, but only $15B is used by year-end, with 50% remaining unused. [Read the article](https://blog.hellostepchange.com/blog/full-use-of-mdf-how-to-make-the-most-of-joint-marketing-funds) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/tactics-to-boost-web-conversions.jpg?width=720&height=405&name=tactics-to-boost-web-conversions.jpg)](https://blog.hellostepchange.com/blog/100-tested-and-proven-tactics-to-boost-your-web-conversions) 5 July 2017 ## [Conversion Rate Optimisation - 100 Proven Tactics to Boost Your Conversions](https://blog.hellostepchange.com/blog/100-tested-and-proven-tactics-to-boost-your-web-conversions) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) 100 conversion rate optimisation tips. From landing page to language to call to action, 100 case studies for improving your sales. [Read the article](https://blog.hellostepchange.com/blog/100-tested-and-proven-tactics-to-boost-your-web-conversions) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/codan-redesigned-website-mockup.jpg?width=720&height=405&name=codan-redesigned-website-mockup.jpg)](https://blog.hellostepchange.com/blog/step-change-news-asx-listed-tech-company-launches-redesigned-website) 6 June 2017 ## [Step Change News: ASX-Listed Tech Company Launches Redesigned Website](https://blog.hellostepchange.com/blog/step-change-news-asx-listed-tech-company-launches-redesigned-website) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) International tech solutions provider, Codan, has launched their newly redesigned website. Check out its amazing features here. [Read the article](https://blog.hellostepchange.com/blog/step-change-news-asx-listed-tech-company-launches-redesigned-website) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/website-lead-generation.jpg?width=720&height=405&name=website-lead-generation.jpg)](https://blog.hellostepchange.com/blog/state-of-inbound-2017-is-your-website-converting) 16 May 2017 ## [State of Inbound 2017: Is Your Website Converting?](https://blog.hellostepchange.com/blog/state-of-inbound-2017-is-your-website-converting) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Your website is one of your best lead-generation channels — have you optimised it to effectively generate leads? [Read the article](https://blog.hellostepchange.com/blog/state-of-inbound-2017-is-your-website-converting) [![lanrex-technology-support.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/lanrex-technology-support.jpg?width=720&height=405&name=lanrex-technology-support.jpg)](https://blog.hellostepchange.com/blog/technology-support-and-help-desk-trends-to-watch-in-2017-and-beyond) 10 May 2017 ## [Technology Support and Help Desk Trends to Watch in 2017 and Beyond](https://blog.hellostepchange.com/blog/technology-support-and-help-desk-trends-to-watch-in-2017-and-beyond) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Here are the latest IT support trends to help you stay agile. [Read the article](https://blog.hellostepchange.com/blog/technology-support-and-help-desk-trends-to-watch-in-2017-and-beyond) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/step-change-augmented-reality.jpeg?width=720&height=405&name=step-change-augmented-reality.jpeg)](https://blog.hellostepchange.com/blog/these-3-companies-transformed-their-customer-experience-by-using-augmented-reality) 3 May 2017 ## [These 3 Companies Transformed Their Customer Experience by Using Augmented Reality](https://blog.hellostepchange.com/blog/these-3-companies-transformed-their-customer-experience-by-using-augmented-reality) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) A great customer experience can affect a person’s decision to buy. Learn how these three companies used augmented reality to improve their customer experience. [Read the article](https://blog.hellostepchange.com/blog/these-3-companies-transformed-their-customer-experience-by-using-augmented-reality) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/customer-loyalty01.jpg?width=720&height=405&name=customer-loyalty01.jpg)](https://blog.hellostepchange.com/blog/how-to-measure-customer-loyalty) 28 February 2017 ## [How Do You Measure Your Customer’s Loyalty?](https://blog.hellostepchange.com/blog/how-to-measure-customer-loyalty) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) A powerful indicator of future growth, the Active Net Promoter Score provides a clear measurement of client satisfaction over time. [Read the article](https://blog.hellostepchange.com/blog/how-to-measure-customer-loyalty) [![Screen Shot 2018-05-15 at 8.32.31 am](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202018-05-15%20at%208.32.31%20am.png?width=720&height=405&name=Screen%20Shot%202018-05-15%20at%208.32.31%20am.png)](https://blog.hellostepchange.com/blog/underdog-marketing-embedded-innovation) 15 February 2017 ## [Underdog Reminder Series – Embedded Innovation](https://blog.hellostepchange.com/blog/underdog-marketing-embedded-innovation) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Underdog Reminder Series – Use of Guarantees by Embedded Innovation [Read the article](https://blog.hellostepchange.com/blog/underdog-marketing-embedded-innovation) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/10-tips-for-a-trustworthy-content.jpg?width=720&height=405&name=10-tips-for-a-trustworthy-content.jpg)](https://blog.hellostepchange.com/blog/signs-youre-delivering-a-trustworthy-content) 10 February 2017 ## [10 Signs You're Delivering a Trustworthy Content](https://blog.hellostepchange.com/blog/signs-youre-delivering-a-trustworthy-content) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) This blog article is about the 10 ways that you can be sure that you are delivering a trustworthy content. [Read the article](https://blog.hellostepchange.com/blog/signs-youre-delivering-a-trustworthy-content) [![blogging.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/blogging.jpg?width=720&height=405&name=blogging.jpg)](https://blog.hellostepchange.com/blog/why-having-a-blog-should-be-at-the-top-of-your-priority-list) 8 February 2017 ## [Why Having a Blog Should Be at the Top of Your Priority List](https://blog.hellostepchange.com/blog/why-having-a-blog-should-be-at-the-top-of-your-priority-list) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Blogging adds more to your ROI, aids in your website’s overall SEO, and increases the credibility of your business in your current clients’ eyes. [Read the article](https://blog.hellostepchange.com/blog/why-having-a-blog-should-be-at-the-top-of-your-priority-list) [![Screen Shot 2018-05-15 at 8.25.40 am-1](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202018-05-15%20at%208.25.40%20am-1.png?width=720&height=405&name=Screen%20Shot%202018-05-15%20at%208.25.40%20am-1.png)](https://blog.hellostepchange.com/blog/underdog-marketing-automagic) 8 February 2017 ## [Underdog Reminder Series – Automagic](https://blog.hellostepchange.com/blog/underdog-marketing-automagic) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Underdog Reminder Series – Use of Video Marketing by AutoMagic [Read the article](https://blog.hellostepchange.com/blog/underdog-marketing-automagic) [![marketing-hacks-2017.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/marketing-hacks-2017.jpg?width=720&height=405&name=marketing-hacks-2017.jpg)](https://blog.hellostepchange.com/blog/3-smart-digital-marketing-hacks-you-need-to-know-for-2017) 7 February 2017 ## [3 Smart Digital Marketing Hacks You Need to Know for 2017](https://blog.hellostepchange.com/blog/3-smart-digital-marketing-hacks-you-need-to-know-for-2017) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Make your business stand out from the competition in 2017 with these three smart digital marketing hacks. [Read the article](https://blog.hellostepchange.com/blog/3-smart-digital-marketing-hacks-you-need-to-know-for-2017) [![Screen Shot 2018-05-15 at 8.20.54 am-1](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202018-05-15%20at%208.20.54%20am-1.png?width=720&height=405&name=Screen%20Shot%202018-05-15%20at%208.20.54%20am-1.png)](https://blog.hellostepchange.com/blog/underdog-marketing-video) 2 February 2017 ## [Underdog Reminder Series – Use of Video](https://blog.hellostepchange.com/blog/underdog-marketing-video) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Explore the Underdog Reminder Series on the power of video marketing, and learn how to leverage videos to boost engagement, brand awareness, and growth. [Read the article](https://blog.hellostepchange.com/blog/underdog-marketing-video) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/Digital/converting-leads.jpg?width=720&height=405&name=converting-leads.jpg)](https://blog.hellostepchange.com/blog/is-your-website-converting-leads-3-tips-to-kick-starting-lead-generation) 18 January 2017 ## [Is Your Website Converting Leads? 3 Tips to Kickstarting Lead Generation](https://blog.hellostepchange.com/blog/is-your-website-converting-leads-3-tips-to-kick-starting-lead-generation) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) This blog article is a guide to kickstarting lead generation with your website this year. 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