---
title: "Friday Finds: Prevent Bike Damages, Recruitment, and the Elements of Value"
description: "This week on Friday Finds: Vanmoof’s creative way to reduce bike damages, genius recruiting ad, and the elements of value."
---

[Blog - Step Change - Strategy, Leadership, Digital, Creativity](https://blog.hellostepchange.com/blog)

# [Friday Finds: Prevent Bike Damages, Recruitment, and the Elements of Value](https://blog.hellostepchange.com/blog/friday-finds-prevent-bike-damages-recruitment-and-the-elements-of-value)

 Written by [Step Change](https://blog.hellostepchange.com/blog/author/step-change) | 7 October 2016

### **1. The Way They Boxed the Bikes to Reduce Damage? Hands-Down Brilliant**

Poor bikes. Often they arrive on our doorsteps with ‘bruises’ here and there from all the bumps on the road and the carrying and dropping onto trolleys.

Photo by @jasongay, Twitter

[Vanmoof](https://www.vanmoof.com/en_us/), a bike manufacturing company in Amsterdam, [discovered a solution](http://www.cyclingweekly.co.uk/news/latest-news/bike-manufacturer-reduces-delivery-damage-70-per-cent-printing-tv-box-285180#f0zrFeKdTDTVOhbb.99) to that: printing a picture of a flatscreen TV on the bike’s box. It’s amazingly reduced bike damages due to delivery by up to 80%!

Have a look at your industry — perhaps there are issues that you only need to look at in another perspective in order to find creative solutions. 

### **2. Recruitment Game Strong**

Jumping in on the social media bandwagon without even thinking about having a strategy is a big no-no.

[Simon Johnson](https://www.facebook.com/simonjohnsonprovidore/about/?entry_point=page_nav_about_item) gets it. Take a look at his [genius way to get recruitment done](https://www.instagram.com/p/BK7FxeYBPdQ/) and at the same time get a social media boom.

### **3. The Elements of Value**

A [research by Bain & Company](https://hbr.org/2016/09/the-elements-of-value), featured in *Harvard Business Review*, takes Maslow’s hierarchy of needs and extends it, focusing on people as buyers and their behaviours in relation to products and services.

[*Harvard Business Review*](https://hbr.org/2016/09/the-elements-of-value). The pyramid of the 30 elements of value

This is an important tool to assess your products and services to increase revenue, improve product and service design for a better consumer experience, pinpoint consumers’ pain points, and cross-sell your services. 

 

 

### NOW WATCH: An invitation to the top leaders of organisations for a **powerful three-day leadership Intensive**.

  

[View full post](https://blog.hellostepchange.com/blog/friday-finds-prevent-bike-damages-recruitment-and-the-elements-of-value)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Step Change"
  },
  "dateModified" : "2017-06-16T01:17:06.273Z",
  "datePublished" : "2016-10-07T02:02:04Z",
  "headline" : "Friday Finds: Prevent Bike Damages, Recruitment, and the Elements of Value",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1080,
    "url" : "http://cdn2.hubspot.net/hubfs/2337212/BLOG/Posts/FridayFinds/friday-finds-elements.jpeg",
    "width" : 810
  },
  "mainEntityOfPage" : "https://blog.hellostepchange.com/blog/friday-finds-prevent-bike-damages-recruitment-and-the-elements-of-value",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The Step Change Blog"
  }
}
```