The latest modern technology has changed the game for chief marketing officers, and it now takes more than the usual marketing skills to stand out today.
Why are 82% of marketers expecting large increases of their digital marketing budgets come 2019?
Content is only as valuable as the audience it reaches. Marketing automation and SEO need to work together to boost your digital marketing efforts. By understanding how these two disciplines work together, you will be able to use them to gain a higher ROI.
The financial services industry is suffering from a crisis of trust. In fact, 47% of their customers say they do not trust their own financial provider. How can the industry recover from this damaging fact?
Trust-building should definitely be part of the equation. Trust is a fundamental element that factors into almost every buying decision for a customer.
In a time where everyone is fighting for differentiation in the market space, how do you make your content stand out? How do you guide your audience to look where your content is?
B2B marketers will confirm that outbound initiatives simply aren’t good enough. If you want to attract, nurture, and convert your leads to customers, inbound marketing is your powerful strategy. Gartner reports that properly executed inbound marketing tactics are 10x more effective for lead conversion compared to outbound methods.
Take a page out of these 10 businesses who successfully grew their business through inbound.
In today’s cluttered business landscape, where it takes a great deal for brands to win the war for attention, you need to take every opportunity to nourish relationships and gain the trust of your potential clients. One of the great ways to do this is by organising events.
Companies do not come to faster decisions by osmosis — it is always the result of a better decision-making framework.In agile organisations, the ability to make nimble decisions lead to 2.5x the growth, twice the profit, and a 30% higher ROI on investments.
Read on to find out how you can unlock your ability to make great, smarter decisions.
A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.
In disruptive times, change may be essentially imposed to improve what is not working or steer the wheel towards a new direction.
No matter what type of change your organisation is going through, having the means to measure success and being able to report the progress to the board are crucial to ensuring that your organisation stays afloat as it wades through these challenging times.
The need to lead change is growing. But leaders who have done it before can attest that going through a transformation is a complicated process. Explore one of the key factors that helps leaders successfully lead transformations: change communications.
Marketing automation is no longer a luxury that is reserved for the largest companies. Startups and microbusinesses need to take advantage of this as well. Here’s why.
It’s not always the best businesses that win. It’s the best marketing. Marketing is the lifeblood of the business. It allows you to know who your target customers are and form a relationship with them.
But as your business grows, building and maintaining great customer relationships become a challenge. This is where marketing automation proves to be helpful.
You have a great product. You know that it can compete in the market. But none of it really matters if no one knows about it. That's why companies with the most quality leads grow and win. In this article, we will unpack one of the most effective platforms for B2B lead generation.
With so many delivery channels to think about today, how do you know which marketing channel works best? The straight answer is, you don’t. Your best shot at success today is having a multichannel marketing approach to ensure you are frequently where your customers are.
So you already have a killer inbound marketing strategy. You may find yourself wondering why you’re still having trouble getting your qualified leads down the pipeline. Why aren’t they converting?
Have you ever landed on a website to look into some content only to be confused by the plethora of information on the homepage? Sure enough, that website likely has a problem with its information architecture.
Every business today needs a good SEO strategy to differentiate themselves from everyone else. Those who manage to rank in top search results get up to 33% more clicks.
But even when you have done everything you could to boost your SEO efforts by creating great content or optimising your website to showcase who you are and what you’re offering, it’s easy to get lost in the fold with over 1.3 billion websites in existence as of January 2018. That’s a whole lot of content and links to sort out.
If I told you there was a way to earn three times as many leads without spending any more money on marketing, would you believe me? Because that’s exactly what happens when you switch from the traditional outbound marketing to content marketing.
When your employees make a serious mistake, what’s their initial response? Is it making excuses? Finger pointing? Or do they have a great sense of ownership for business results that they take action to solve the problem and learn from their mistake?
Buyer personas. Either you have them but your team doesn’t know how to use them, so they’re good as gone — or your team simply skipped creating one to get to the ‘real work’.
While many companies are aware of the general importance of personas, they don’t fully understand what it is they’re trying to do when they create them.
Even Amazon‘s $685 billion market value couldn‘t save the Amazon Fire. Launching a product online takes a lot of work — and it‘s something that can elude even the largest companies in the world.
Digital transformation — you may have heard this term in a recent digital conference you’ve attended, or you may be even assigned to lead one. And you’re not the only one, because right now, it is a big focus in growing organisations.
If you have thought about venturing into a new market to expand your reach, promote brand awareness, or increase revenue, there are few key points you need to consider first. And it’s not as simple as you may think.
A blog is a powerful tool every business should have. If you want to stay relevant and competitive, if you want to be found online, a business blog is a necessity. It’s simply the most effective tactic that allows you to attract, engage, and nurture leads as they go through the stages in your marketing funnel.
Marketers are facing a dilemma today. On one hand, it’s becoming clear that creating content is not only an effective way to raise publicity for their companies, but it’s also essential to do so. On the other hand, so many companies are using content that consumers have become overexposed to.
The typical consumer sees hundreds of articles, blog posts, videos, and other forms of content per day and only manage to fully consume or remember a small fraction of them.
Unless your content marketing strategy can stand out from the rest, there’s no way to convert viewers and readers to consumers.
Throughout the Director’s Guide to Digital series, we’ve established the need for digital to be fully integrated into your marketing strategy. Still, you can’t add any real value to your digital marketing efforts until you can measure performance and track how digital has added to the success of your overall strategy.
Many organisations today are under pressure in the relentless race of being ahead of the curve.
Whether it’s needing to enter new markets, achieve a sales breakthrough, expand margins, or deliver high-quality and low-cost products, businesses need to have an innovation imperative if they want to get ahead and stay relevant.
The Australian Bureau of Statistics and the Reserve Bank of Australia are predicting continued strong growth for the Australian economy this year. Businesses all throughout Australia have much to celebrate and look forward to.
If you’re a business owner waiting for the right time to maximise your bottom line or shift your focus this year to driving long-term value while increasing revenue, now may be just the time.