How do you describe “insurance” or “healthcare” or “software” so your potential clients can grasp the value of something they can’t see?
Digital marketing has taken over traditional marketing channels as it’s more engaging, more flexible, and it costs less. We’ve put together a list of brands that are standing out and cutting through the noise with their digital marketing campaigns.
Many informed businesses today are actively looking for ways to transform their business model or their culture to become more customer-centric, but many struggle to implement it or just don’t know where to start.
According to the 2018 Global Digital Report, the current number of social media users is at 3.196 billion — and scales up to 13 percent year-on-year. If you are looking for the next step in your marketing strategy, and if you haven’t done so already, amplifying your social media presence may just be it.
We often hear of brilliant marketing examples from many top industry players, but it’s not every day we hear of this coming from the healthcare sector. In this article, we feature 10 examples of powerful marketing in healthcare.
Whilst digital is often seen as a tool to captivate younger audiences, statistics show that the ageing population are also active online. With Consumer-Directed Care shaping the aged care industry, providers need to improve their game plan to stay top of mind.
There is no contest. Lead generation is a proven effective method in driving conversion for any business. Many B2B marketers today are planning their own lead generation strategies and campaigns, but various B2B companies are still struggling with it.
With the rise of the internet, B2B customers have more capacity to search for services and decide on the best deal online. Customers have the power over businesses now more than ever, and for businesses, this means they need to adapt or risk extinction.
The Software as a Service (SaaS) industry is expected to surpass $112.8 billion in 2019 and is fast rising to become one of the top industries to watch out for. Here are key statistics you need to know now to inform your strategy.
Have you decided on your digital strategy for the year? As you and your team take this time to put together the best strategic game plan that can help you accomplish your goals for the year, it is important to understand what digital assets are truly giving you the best bang for the buck, where your ROI is concerned.
The latest modern technology has changed the game for chief marketing officers, and it now takes more than the usual marketing skills to stand out today.
Why are 82% of marketers expecting large increases of their digital marketing budgets come 2019?
Content is only as valuable as the audience it reaches. Marketing automation and SEO need to work together to boost your digital marketing efforts. By understanding how these two disciplines work together, you will be able to use them to gain a higher ROI.
The financial services industry is suffering from a crisis of trust. In fact, 47% of their customers say they do not trust their own financial provider. How can the industry recover from this damaging fact?
Trust-building should definitely be part of the equation. Trust is a fundamental element that factors into almost every buying decision for a customer.
In a time where everyone is fighting for differentiation in the market space, how do you make your content stand out? How do you guide your audience to look where your content is?
B2B marketers will confirm that outbound initiatives simply aren’t good enough. If you want to attract, nurture, and convert your leads to customers, inbound marketing is your powerful strategy. Gartner reports that properly executed inbound marketing tactics are 10x more effective for lead conversion compared to outbound methods.
Take a page out of these 10 businesses who successfully grew their business through inbound.
In today’s cluttered business landscape, where it takes a great deal for brands to win the war for attention, you need to take every opportunity to nourish relationships and gain the trust of your potential clients. One of the great ways to do this is by organising events.
Companies do not come to faster decisions by osmosis — it is always the result of a better decision-making framework.In agile organisations, the ability to make nimble decisions lead to 2.5x the growth, twice the profit, and a 30% higher ROI on investments.
Read on to find out how you can unlock your ability to make great, smarter decisions.
A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.
In disruptive times, change may be essentially imposed to improve what is not working or steer the wheel towards a new direction.
No matter what type of change your organisation is going through, having the means to measure success and being able to report the progress to the board are crucial to ensuring that your organisation stays afloat as it wades through these challenging times.
The need to lead change is growing. But leaders who have done it before can attest that going through a transformation is a complicated process. Explore one of the key factors that helps leaders successfully lead transformations: change communications.
Marketing automation is no longer a luxury that is reserved for the largest companies. Startups and microbusinesses need to take advantage of this as well. Here’s why.
It’s not always the best businesses that win. It’s the best marketing. Marketing is the lifeblood of the business. It allows you to know who your target customers are and form a relationship with them.
But as your business grows, building and maintaining great customer relationships become a challenge. This is where marketing automation proves to be helpful.
You have a great product. You know that it can compete in the market. But none of it really matters if no one knows about it. That's why companies with the most quality leads grow and win. In this article, we will unpack one of the most effective platforms for B2B lead generation.
With so many delivery channels to think about today, how do you know which marketing channel works best? The straight answer is, you don’t. Your best shot at success today is having a multichannel marketing approach to ensure you are frequently where your customers are.
So you already have a killer inbound marketing strategy. You may find yourself wondering why you’re still having trouble getting your qualified leads down the pipeline. Why aren’t they converting?
Have you ever landed on a website to look into some content only to be confused by the plethora of information on the homepage? Sure enough, that website likely has a problem with its information architecture.
Every business today needs a good SEO strategy to differentiate themselves from everyone else. Those who manage to rank in top search results get up to 33% more clicks.
But even when you have done everything you could to boost your SEO efforts by creating great content or optimising your website to showcase who you are and what you’re offering, it’s easy to get lost in the fold with over 1.3 billion websites in existence as of January 2018. That’s a whole lot of content and links to sort out.
If I told you there was a way to earn three times as many leads without spending any more money on marketing, would you believe me? Because that’s exactly what happens when you switch from the traditional outbound marketing to content marketing.