The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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April 17, 2018

How to Create an Internal Comms Strategy that Works

Business Strategy, Branding, Creativity

One of the many challenges businesses face today more than ever is connecting with their audiences, whether it's their customers or employees.

What may be a significant policy update that can lead to positive change, if delivered in the wrong tone, or using the wrong language, could end up being received poorly by the team.

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April 4, 2018

How To Create A Sustainable Competitive Advantage

Business Strategy, History's Greatest Strategists

Sustainable competitive advantages are becoming harder to find and harder to maintain. There are really only 2 ways that you can define these. What are they?

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March 15, 2018

5 Innovative Australian Companies You Should Know About

Business Strategy, Innovation, Business Growth

Many organisations today are under pressure in the relentless race of being ahead of the curve.

Whether it’s needing to enter new markets, achieve a sales breakthrough, expand margins, or deliver high-quality and low-cost products, businesses need to have an innovation imperative if they want to get ahead and stay relevant.

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February 27, 2018

How to Identify Clear Business Opportunities

Business Strategy

Matthew Osborne has always been on the lookout for different money-making opportunities. He had just started a family of his own, and he was earning less than $6 an hour — it just wasn’t enough to make ends meet.

And when you cant see that ends are meeting, your observation skills suddenly become heightened.

So he did find his opportunity. And in the most unusual of places.

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February 22, 2018

Where Do CEOs Plan to Invest for Growth in 2018?

Business Strategy, Digital, Business Growth

We recently surveyed 133 CEOs, Directors of Marketing and Sales, and CMOs to find out where companies are likely to invest for growth. 

We found that most young executives are aiming to increase investment across the board more than older executives. We also found it interesting that smaller cities like Adelaide are more adventurous in terms of virtual reality or augmented reality than Sydney or Melbourne.

The highlight of our survey reveals the key areas where business leaders plan to invest to grow their businesses this year.

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February 21, 2018

Key Explainer Video Metrics Marketers Should Be Obsessing Over

Business Strategy

So you’ve produced a great video explainer that will help your target audience easily understand what it is that you do. You’ve thought about where to strategically embed it on your website to gain traction. You had it pinned on top of your social media account. You shared the link to your team.

Now all that’s left to do is track its success.

But how do you know your message is getting across? What key metrics should you be looking at?

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February 15, 2018

Why CFOs Play a Critical Role in Strategic Decision-Making

Business Strategy

The Chief Financial Officer is a key player in any organisation and is someone you need to successfully engage with if you want to create positive change in an organisation. A CFO can be your biggest ally — or your greatest nemesis.

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February 6, 2018

How Would Warren Buffett and Jack Welch Launch Your New Brand?

Business Strategy, History's Greatest Strategists

There are many different ways to launch a new brand, and any one of them can jumpstart your products from scratch. But it helps to take inspiration from some of the world’s greatest strategists because, after all, their success has been tried and tested.

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January 24, 2018

How Would Florence Nightingale or Che Guevara Grow a Business in a Recession?

Business Strategy, History's Greatest Strategists

Growing a business is hard in the best of times. However, in the worst of times, such as the conditions found during a recession, growing a business is next to impossible unless the right strategy is developed.

A prime example is the modern-day Great Recession where more than 170,000 small businesses closed their doors between 2008 and 2010, according to the US Census Bureau.

While the loss of over three million small-business jobs was catastrophic for many individuals, there is an opportunity to learn lessons in an effort to remain prepared should a future lengthy recession occur.

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January 16, 2018

So Are You Really Doing Strategy?

Business Strategy

By now (and if you’ve subscribed to our blog), you may have already realised the need for a clear-cut strategy to drive success in your organisation.

Without a strategic plan, you have no direction or focus and may find yourself stuck with the status quo — with no clear mark for growth. Strategy streamlines your business and ensures all your resources are allocated appropriately, with everyone in your organisation working towards the same goal.  

Many times businesses find themselves just documenting business-as-usual vs doing actual strategy.

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January 1, 2018

How to Develop a Data-Driven Business Strategy

Business Strategy, Digital

Big data has been described as the “new oil” as far as business assets go. However, a better analogy might be the Wild West. It is fairly easy for any business to now leverage BI and data to make decisions; however, the “how” still isn’t clear, and neither is the application. 

According to KPMG, when the strategy is data-driven, it helps to make sense of structured and unstructured data and applies that knowledge to a wide range of business functions. The result is that there is no more guess work, and results can become more predictable. Far more predictable than conventional forecasting techniques based on static historical financial reports.

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December 5, 2017

How to Achieve Product/Market Fit

Business Strategy, Stump the Strategist

In a landscape overwhelmed with new products and business models, finding your niche product while also being able to break into a responsive market is essential for success.

If your business is looking to increase sales and improve your ROI, finding the right product/market fit will set the pace for how it survives the current competitive landscape.

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November 28, 2017

Insights from Breakfast with the Futurist: Is Your Business Future-Proof?

Business Strategy

A month ago, we had the pleasure of hosting Business Technology Futurist and Innovation Expert Craig Rispin, who gave us a glimpse of what the future holds. For instance, did you know that in 2028…

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November 9, 2017

Developing a Complete Strategic Response to Disruption

Business Strategy, Disruption

Do you know when and how disruption is coming to you?

On the Admatic stage delivering his recent keynote titled “Disruption3”, Jeff Cooper, shares the top disruptive trends that may be affecting businesses and the strategies to deal with disruption. 

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November 7, 2017

10 Disruptive Trends You Need to Know to Inform Your Value Proposition

Business Strategy

Trends are emerging on our horizon, and they’re impacting businesses. In fact, some of them could be under your radar — and you just didn’t know it.

Technological advancements and societal shifts are influencing people’s buying behaviours, and ignoring this fact only means you’re giving your competitor the upper hand.

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November 2, 2017

How Much Should You Spend on Marketing?

Business Strategy, Marketing Strategy

In the never-ending conversation regarding marketing budgets, you may be tempted to look for ways to cut corners. Reducing or maintaining your marketing budget heading into the next fiscal year could have a more substantial impact on your company’s growth than you realise.

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October 26, 2017

The Business Models behind the Best Billion-Dollar Unicorns

Business Strategy

Unicorns are no longer a myth. At least not in business.

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October 20, 2017

History’s Greatest Strategists: Assemble Your Ultimate Advisory Board

Business Strategy, History's Greatest Strategists

With only the final few seats available, we want to give you the opportunity to tackle disruption head on by assembling your ultimate advisory board.

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September 15, 2017

How Genghis Khan and Mother Teresa Would Beat Amazon in Australia

Business Strategy, Power of Model Thinking, Decision Making, Popular Posts, History's Greatest Strategists

If you had to make a list of some of the most powerful brands in history, online retail giant Amazon would undoubtedly be right at the top. According to one recent study, the company saw $2.371 billion in net income in 2016 on the back of $136 billion in net sales — and that’s just in the United States. The company is also growing at a rate of about 27% year-over-year and currently employs more than 341,000 people. All of this is to say that the fact that Amazon has decided to make its long-awaited move into Australia should come as a surprise to absolutely nobody. 

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September 1, 2017

How Organisational Purpose Will Make You Outperform Your Competition

Business Strategy

Why does your business exist? What are you out to do?

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August 16, 2017

The 3 Absolute Essentials of Good Strategy

Business Strategy

Strategy is often hard to define, which makes it all the more difficult to distinguish what actually constitutes a good strategy.

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August 10, 2017

Interest Rates Increase: What That Means for Businesses in Australia

Business Strategy

When a country’s central bank increases interest rates, it creates a ripple effect that impacts the entire economy. Even with a 0.25% increase, you have to adjust your marketing strategy to respond to the drop in discretionary income as well as the currency’s relative increased strength. 

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August 8, 2017

The Biggest Mistakes in Recruitment (Part 5/5)

Business Strategy

In the fifth and final part of the interview, the managing director of the HR and recruitment consultancy, Checkside, reveals the top mistakes employers make in their hiring process.

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June 28, 2017

The Death of the SWOT Analysis and the Rise of the Strategic Radar

Business Strategy, Popular Posts

Recall the last time you had your strategic planning with your team. Did your plans turn out to be successful? Or were you frustrated that last year’s SWOT analysis proved to be lacking?

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April 27, 2017

The Business Leader’s Guide to Organisational Structures

Business Strategy

Though many companies can benefit from a restructuring, fewer than a quarter of organisational redesigns actually succeed. But it doesn’t have to be this way. Organisations can undergo successful restructuring as long as they understand the differences between organisational structures (flat, hierarchical, matrix, etc.) — namely, their benefits and their drawbacks.

Is it time to redesign your organisational structure? Here are the things you need to know.

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March 24, 2016

Better World Through Better Business: Step Change Manifesto

Better World, Business Strategy, manifesto, Step Change

Find out what we've learned from working with over 100 businesses every year to create a better world for better business.

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January 27, 2016

Purpose statement: Stand out and attract more customers

Construction, Business Strategy, Standing Out, Branding, Stump the Strategist, Marketing Strategy, Mission Statement

Watch our strategists discuss how to create a standout purpose statement ...

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March 20, 2015

In a male dominated workplace, how can I shift the perspectives of my colleagues so they view me as a leader - not just a woman?

Women in the Workplace, Business Strategy, Stump the Strategist, Marketing Strategy

In this weeks Stump the Strategist, watch as the strategists answer a question about shifting gender perceptions in the workplace.

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February 17, 2015

How to launch a consumer services app for spas and clinics [24 hr Stump The Strategist]

Launching an App, Business Strategy, Stump the Strategist, Marketing Strategy

In 9 minutes we solve a problem on how to launch a consumer services app that connects consumers with spas and clinics in their area.

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October 7, 2014

How Innovative Entrant Modelling Protects Your Category Share

Business Strategy, Disruption

There is nothing worse than having a new entrant enter your category. But, it will happen. Here is a useful strategy to help your business survive.

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