Video is fast becoming a household name in the marketing industry today with it expected to dominate the market by as much as 80% by 2019.
And that’s not at all surprising: it’s been found that adding videos to your website is the easiest way to ranking higher on Google search, and marketers all over the world consider video as the type of content with the best ROI.
The need for social proof is an inescapable part of marketing strategy today. With so much noise in the marketplace, it’s understandable why consumers look for social proof from their peers or other consumers about their buying decisions. So the best tool to communicate your value further? A video testimonial from your delighted clients.
When it comes to showcasing your brand to your audience in the best way possible, videos are still unrivalled.
![Video Storytelling: How to Make Serious Topics Interesting [with Examples]](https://blog.hellostepchange.com/hubfs/BLOG/Posts/4-Creativity/Video-Storytelling.png "Video Storytelling: How to Make Serious Topics Interesting [with Examples]")
As more brands turn to video to get their content noticed, the need to put out engaging content is no longer an option but a necessity.
One of the many challenges businesses face today more than ever is connecting with their audiences, whether it's their customers or employees.
What may be a significant policy update that can lead to positive change, if delivered in the wrong tone or framed in the wrong way, could end up being received poorly by the team.
The heart of every business is human connections. At the end of the day, our work boils down to dealing with people: we exist to solve their problems and mitigate their pain points.
As the holiday rush pours in, you need to do more than the usual to make an impact in your holiday marketing.
To make a lasting impression that leads to conversion for the holidays, you have to be able to capture interest and emotionally connect with your audience to elicit a response and get them to engage.
The most effective way to do that is through emotive storytelling.
Video content is not an option for businesses anymore. If you want to succeed in your marketing efforts, video marketing is the answer.
Thinking of stepping up your business and add value to your products and services next year? Read this article.
