The Step Change Blog

Marketing without a plan is like trying to chop down a tree with a crowbar. You might get there in the end, but there’s a better way.

Marketing has changed. It used to be a distinct element of an organisation with a simple focus: getting goods and services from concept to customer.

But the world has changed, and so too must the way we view marketing.

As silos crumble around us and the world becomes more connected, integrated, and seamless, it’s becoming harder to see where one thing ends and another begins.

Which is why marketing needs a rethink.

And that rethink starts with a new definition.

How many times have you read a book but found it difficult to articulate its message? In this article, Step Change CEO Ashton Bishop reveals how you can turn knowledge into action.

How much of what you read do you actually learn?

How much of that knowledge have you internalised and made useful in your life?

Chances are, it’s a lot less than it could be.